| Simplistically speaking, it's easy to establish what the | | | | information about your product (without being boring)? |
| target of an ezine advertising campaign is: success. It's | | | | Doesn't it somehow scream hype or "I'm lying to you |
| understandable, no one plans to fail. But are you ready | | | | but I hope you're stupid enough and you won't notice"? |
| to succeed? | | | | Doesn't it contain useless info or distracting ads and |
| The first step is to get rid of illusions like ezine | | | | banners? Is it easy to order? Isn't the prospect |
| advertising is a 1-2-3 simple path: copy an ad, buy ad | | | | required to reveal too many (and useless for you) |
| space in an ezine recommended by a person you | | | | private information? Are there multiple payments |
| didn't know a few hours or days ago and then sit | | | | options, so that everyone is able to pay? |
| & wait for profits to come. | | | | 3. Make sure that you have a good ad copy. |
| No, ten thousands times, no! Successful advertising is | | | | Did you spell check it? Does it have an attention |
| not something that is done "in the meantime" and it | | | | grabbing headline? Did you check the text of the ad in |
| involves work. | | | | order to be sure that it doesn't contain words or |
| In the offline world, your usual world, why do you think | | | | expressions penalized by spam filters? Didn't you |
| there are advertising agencies and marketing divisions | | | | forget to use an ad tracker? Are you sure that the link |
| or departments? The online world is not very much | | | | works? Did you check the domain name from the link |
| different. You can advertise or you can play a | | | | in order to be sure that it isn't blacklisted? Did you test |
| 10-minute copycat game. If you want to have fun while | | | | your ezine ad? |
| throwing away money, it's OK - play that game, but | | | | 4. Take care what ezine you choose to publish your |
| don't call it advertising ... If you don't plan to play that | | | | ezine ad. |
| game but your intention is to really advertise in ezines, | | | | Is the ezine in the same niche like the product you plan |
| then follow carefully some prerequisite steps: | | | | to promote? When you searched the web, did you |
| 1. Make sure that the product (or service) you plan to | | | | find negative reviews about that ezine or its publisher? |
| promote is actually worth promoting. | | | | Did you subscribe to that ezine? Is it regularly |
| Think sometimes like a buyer of that product and | | | | published? Does it offer quality content so that |
| sometimes like a marketer and respond to some | | | | subscribers actually read it? Doesn't contain too many |
| questions ... Would you buy that product? Does that | | | | ads? Did the publisher promptly respond to your |
| product help the potential buyer in any way, or improve | | | | questions? |
| her/his life? Is the product not over priced? Is there | | | | * * * |
| market for such product? Isn't the market | | | | I'll stop here because I hope that you already got it: |
| oversaturated by similar products? | | | | ezine advertising means work if you want to succeed. |
| 2. Make sure that you have an appropriate landing | | | | Now you have three options: forget about it and |
| page. | | | | watch your favorite movie, keep doing that 1-2-3 |
| Now respond to another set of questions ... Is the | | | | simple path and then blame the ezines for your failure, |
| landing page easy to read? Does it offer enough | | | | or ... be serious, take action and succeed! |