| If you have decided that PPC marketing looks | | | | advertising display position. |
| interesting to you, then this article will be of help to you. | | | | I always make absolutely sure my website has good |
| I am going to be talking about using PPC marketing for | | | | content at this point, as if your promoting something |
| website promotion, so if this is what your looking for | | | | that does not sell itself your just wasting your time. |
| you're in luck. | | | | Make sure your website promotion is selling its unique |
| Your first job is to define who your target market | | | | benefits instead of discussing technical aspects, as this |
| actually are. Whether you are targeting men or | | | | is what will turn a viewer into a buyer. |
| women can make a large difference to your | | | | As long as I am sure its worth going ahead with the |
| advertising approach, and also many PPC marketing | | | | site as is, I go and check the competition level for |
| services offer targeting by gender location and even | | | | different search terms. The easiest way of doing this |
| age. By targeting the correct group of people, you | | | | is with Google AdWords own keyword checker, and |
| maximise your chance for a successful PPC | | | | you'll find this under tools. The keyword tool tells you |
| campaign. | | | | how many searches each search term has per month, |
| After targeting your ad you need to decide whether | | | | whilst giving you an idea about the level of competition. |
| you think you will do better through search engine | | | | Make sure that the cost of a click through to your |
| advertising or include content based search. Search by | | | | website promotion is worth the amount it would cost |
| content is the display of your ads on websites than | | | | to get the click, and provided that checks out your |
| are deemed appropriate. Some times you will even | | | | good to go. |
| have the option of targeting individual websites to | | | | Next you are going to need to work out how much |
| display your ads on, as is the case with Google's | | | | you money you can spend on your PPC campaign. I |
| AdWords. This will dependent on your PPC provider | | | | always think of this as the initial test money, as a |
| though, so varies from provider to provider. | | | | successful PPC campaign will obviously have much of |
| The next thing to do is decide on whether to do image | | | | the profits reinvested. |
| ads or plain text. Unless you have a thorough | | | | This brings me to what to do if you have a successful |
| knowledge of online advertising I suggest test ads, | | | | campaign. What I do is reinvest 75% of the profit |
| because they are far cheaper to use, so less likely to | | | | generated, as this gives me the best chance of |
| waste money while your learning. | | | | growth, whilst still maintaining actual profit. You may |
| Make sure the domain name you are promoting is a | | | | have a different percentage in mind, but I do advise |
| good choice. If you are trying to promote a domain | | | | you to plan ahead here. Reinvesting everything, or |
| name that does not match with your keywords, your | | | | keeping all the profits are both short sighted PPC |
| quality score will drop and this will lower your | | | | marketing plans. |