| The secret to opt in email marketing is targeted leads. | | | | really wants and needs your products is the easiest |
| Many marketer boast about the size of their opt in | | | | thing in the world. Trying to sell someone something |
| email lists, but does size really mater? The truth is that | | | | they don't want or need is virtually impossible. The |
| it's not the size of your opt in list, but the | | | | more targeted your marketing efforts, the higher your |
| responsiveness of your list. You can easily make just | | | | success rate will be. When you translate this to |
| as much money from a list of 1 000 as you can from | | | | finances, it's important to realize that the money you |
| a 10 000 list. | | | | spent on marketing and what it returns per lead is |
| In the frenzy of trying to build a big list, many | | | | critical. |
| marketers make the common mistake of just getting | | | | Acquiring sales leads will always cost you money, |
| as many sign ups as possible. Opt in email marketing | | | | whether you buy it directly, through PPC or whether it's |
| targeted at your ideal customer will not only make | | | | just an investment of your time. When you buy 10 000 |
| your sales efforts a lot easier, but it really changes the | | | | leads, but only 1% ever buy something from you, then |
| way you approach email and opt in marketing. With a | | | | your list is actually only 100 people strong. If you can |
| small, but highly targeted and responsive list, you will | | | | just have that list of 100 highly targeted and qualified |
| not only value your list more, but you will only make | | | | leads you can greatly improve and enhance your |
| them decent offers and because they respond so | | | | marketing efforts. 1% just isn't a good conversion rate. |
| well, you are less likely to offer them anything that will | | | | Marketers that have highly targeted lists consistently |
| violate the trust between you and them. | | | | average conversion rates of 20% and up. |
| When your opt in email marketing is targeted you | | | | Keep your opt in marketing targeted and you will really |
| greatly improve your chances of success. When you | | | | see the results. Not only will you help yourself, but you |
| offer people exactly what they need and what they | | | | will also stay out of the way of those people who |
| are looking for you will meet their needs and give them | | | | don't really want to hear from you. This can even |
| a reason to opt in to your offers. Once you establish a | | | | cause you to be reported for spam. Don't just throw |
| relationship with them and you establish yourself as | | | | any old 'freebie' out there just to get sign ups and don't |
| both an expert and a friend you build rapport with your | | | | just rely on clever copy writing just to get as many |
| prospects. If you now make them an offer that will | | | | people on to your list as possible. It's not about the size. |
| really help them with their problem, the whole selling | | | | Opt in email marketing targeted at your ideal customer |
| process becomes effortless and it's not really selling at | | | | is the smart way to do marketing. Marketing to a huge |
| all, but it's more about recommending them something | | | | list of 'unknown' individuals can be a nightmare. |
| that will help them - like you would recommend | | | | Focus your efforts, focus on helping those who will |
| something to any of your close friends. | | | | really benefit from what you've got to offer and don't |
| Opt in email marketing targeted at your ideal customer | | | | be swept along by the lure of a 'big list' just for the |
| is a vitally important concept in marketing. You are | | | | sake of it. When it comes to permission marketing |
| primarily there to help your prospects and to make | | | | quality is much better than quantity. |
| their life easier and selling something to someone who | | | | |