| There are several different companies that have list | | | | on other things going on in my life that they would |
| building options such as Aweber, iContact and Infusion. | | | | relate to, after all this is about getting them to know, |
| They all have great features to help you in collecting | | | | like and trust you. |
| your leads data and statistics on their actions. This is | | | | What also helps in your autoresponders and |
| very important so you will know what actions to take | | | | broadcast emails is to personalize it. You can choose |
| in the future. | | | | to either have plain text or HTML. Every time |
| Autoresponders | | | | someone opens your email, they should be able to |
| Autoresponders are emails set up to go out on certain | | | | figure who it came from. So have the colors be |
| dates for lengths of time. | | | | congruent with where they opted in. This way they will |
| If you send an autoresponder, you can see how many | | | | feel comfortable in knowing who the email is from. |
| people opened it and who. It also tells the time they | | | | Your email could be as small as giving them a link to |
| opened it. This is important because if you think about | | | | your new article or video. Remember that content is |
| how many emails some people get, they only sift | | | | King so make sure the article or video is relevant and |
| through them briefly. | | | | enlightening to what they opted in for. Near the end, |
| The best times to send emails for the highest open | | | | always have a call to action. |
| rate is between 5am to 7am Eastern. Sending | | | | At the very end, include a P.S. People love Post |
| autoresponders and broadcast emails during these | | | | Scripts, its the juiciest part of every letter. If they don't |
| times will increase your open rate by 3%. | | | | read anything else, they will read the P.S. |
| Broadcast | | | | Your email list for your online business is what you |
| Broadcast emails are a way to send everyone on | | | | work so hard to get, so make sure you pay attention |
| your list some form of an update. If you are hosting a | | | | to details as it is harder to get the leads than to |
| webinar and you want to tell everyone about it, you | | | | convert them. |
| simply send out a broadcast to everyone. | | | | P.S.-Make sure you opt in to your own list so you will |
| I also send out broadcast emails just to update people | | | | know exactly what emails go out and when! |