| An opt in email campaign is a method to introduce the | | | | known as the double opt-in method. |
| businesses of today, its products and services, build | | | | The squeeze and confirmation pages should be well |
| relationships with audiences online, and further the | | | | patterned and designed. It should be precise and clear. |
| marketing and business objectives. It is one of the tools | | | | The business and its products and services should be |
| of internet marketing. Marketing of products and | | | | well introduced. It should have an attractive headline |
| services is the life blood of your business. To increase | | | | and information that entices and induces the prospect |
| revenues, maintaining of direct and interactive | | | | to opt in and furnish the requisite mailing information. It is |
| communication with the audience, prospects and | | | | statutory that provision for easy opt out be made on |
| existing customers is exceedingly important. Its not only | | | | these web pages. The main aim of this campaign is to |
| cost effective but also results yielding in achievement | | | | get the email address and other contact details of the |
| of marketing and enterprise goals. These email | | | | prospects. The data mined is of exceptional value to |
| addresses are directly obtained by the business and | | | | the business in terms of increasing returns. |
| hence reliable and relevant. It is an apt example of | | | | Once the prospects opt in, registration is confirmed, |
| excellent use of technology to business advantage. | | | | and welcome message flashed, this marks the |
| The communication information or email addresses of | | | | beginning of trust formation. The prospect is also |
| prospects and existing customers can be used to build | | | | invited to introduce people from personal, social and |
| relationships, advertise products and services, render | | | | other groups. The attempt in a welcome campaign is |
| customer support, and establish follow up. The | | | | to broaden the prospect database and foster |
| campaign will need reiteration to enlarge the list of | | | | congenial relationships. The prospects may be |
| prospects. | | | | individuals or corporate persons depending on the |
| This is the first step in an online marketing campaign. | | | | products and services offered. |
| The audience is encouraged and enticed with freebies | | | | The opt in email campaign is a tool to introduce the |
| to participate in the opt in email campaign, by furnishing | | | | business and its products and services to the |
| at least their first name and email address to enable | | | | audience; and build relationships between targeted |
| communication on products or services offered by the | | | | audience, customers and the enterprise. It is cost |
| business. Information is obtained using squeeze pages | | | | effective, workable in real time and an indispensable |
| or squeeze and confirmation pages. The later is | | | | tool for attaining of marketing excellence. |