| When marketing your small business to potential clients. | | | | page. The use of targeted keywords can almost be |
| You can use the internet as a very power tool. This | | | | deemed as the most important aspect of your small |
| advertising tool can be a great tool to attract new | | | | business marketing. If your keywords are not targeted |
| customers as well as keep your existing customers | | | | and are not attracting the right type of traffic, you will |
| informed of your product or service. | | | | not make sales. Additionally, if the keywords are |
| To help you market your small business successfully, I | | | | targeted, but the industry is so competitive that you |
| have listed a few things you should know. | | | | cannot get decent ad position on major search |
| (1) A Lack of understanding your target Audience can | | | | engines like Yahoo or Google then this is a problem as |
| be fatal and a waste of your time, effort and above | | | | well. You want to attract the customer that is looking |
| all; your money. | | | | to buy what your are selling. |
| If you do not know who you are trying to promote | | | | (3)Keeping your website up-to-date and accurate. |
| your product or service too; how do you expect to sell | | | | This, next to keywords and phrases is your most |
| your product or service. Its not enough to only explain | | | | important thing to do. Keep your content up-to-date |
| to your audience how a product or service works but | | | | and accurate. If you are getting customers to come to |
| why they want or need this service. Ask yourself this | | | | your web page to place orders but the product or |
| question from there perspective. What is in it for me | | | | service is not available any more or the price on the |
| and how can it help me. What benefit do I get from | | | | site is not accurate and you actually charge more, then |
| buying this product or service. Why is this a good | | | | you will eventually lose the credibility of your |
| product or service for me. Take the time to share with | | | | customers. Good news always travels slowly while |
| your prospective customer something about your | | | | bad news travel at the speed of light. Bad publicity can |
| product or service they just must have. | | | | make or break a business. |
| (2) Web Traffic to your site should be related to what | | | | While the internet can be great tool to sell your product |
| your are selling. | | | | or service, it can also be source of trouble if you do |
| Keywords and phrase are very important to make | | | | not maintain your site. You maybe a little overwhelmed |
| sure you are getting the right customers to your web | | | | with all of this. |