| Mobile SMS marketing has become one of the most | | | | on television as well as a way for customers to get in |
| widely used forms of marketing in Europe and Asia. It | | | | touch with service providers. |
| has taken several cities by storm even in its infancy | | | | Mobile marketing has been very effective for many |
| because of the wide audience that it can reach as | | | | companies. It has delivered great response rates for a |
| well as its ability to distribute important marketing and | | | | lot of business organizations that have utilized this |
| promotional information through SMS. | | | | relatively new marketing strategy. It offers a new |
| If you take into consideration the number of people | | | | marketing technique that a lot of people will find fresh |
| who use mobile phones today, you will recognize the | | | | and novel. With more customization and a personalized |
| excellent potential that mobile SMS marketing has. | | | | approach in marketing, it won't be long until business |
| Mobile marketing can become a very powerful tool to | | | | organizations will see positive results in their business |
| execute a well-targeted and well-designed marketing | | | | advertising efforts through text messaging. |
| campaign. | | | | Currently, mobile SMS marketing is used to send SMS |
| Text messaging has always been used by people to | | | | and MMS messages such as mobile coupons and |
| communicate with other people but it is no longer | | | | personalized alerts, distribute links to relevant mobile |
| solely used for that. The high potential that it has in | | | | websites, create mobile campaigns, manage new and |
| exchanging and spreading information is now used by | | | | existing customers, and push mobile content and many |
| a lot of business organizations. It is also being used for | | | | more. |
| content services such as voting polls on the radio and | | | | |