Mobile SMS Marketing - Collecting Mobile Numbers With A Short Code

When a valid mobile number is collected via a short126 phone numbers that were opt-ed in for future
code, there are many excellent mobile SMS marketingmobile SMS marketing messages.
opportunities you gain with your end user such asNow that you have the user's mobile number, don't go
sending direct information, alerts, notifications andcrazy. Be sure the mobile SMS marketing messages
marketing text messages.you send are relevant to the original offer, product, or
But...collecting mobile numbers for mobile marketing isservices. You're guaranteed to get much higher
not as easy as it sounds. Approved short codes mustresponse rates and fewer spam complaints. In my
be used and displayed or advertised so people canexample above we sent relevant messages about
interact with you via SMS. Here are some of the ideasboating, maintenance tips, and even boat wax. These
that will help you build a successful mobile SMSare things we know our respondents are interested in.
marketing campaign:Another thing you really should consider is this; when
First and most important - build a relationship withcollecting mobile numbers, use double opt-in process.
mobile users. Recently, we ran an SMS offer for aWhen the mobile user uses responds to your mobile
recreational boat distributor to collect mobile numbersmarketing message, reply with the requested
for future mobile marketing campaigns. During half timeinformation along with permission to send additional
of a Friday evening high school football game, wefuture mobile SMS marketing messages, and always
displayed short code on the scoreboard. We offeredget the mobile user's confirmation. This process is
the fans a free hat with the distributor's logo if theyconsistent with the Mobile Marketing Association's best
would text the word "Boats" to a specific short code.practices and also with the carriers' doubles opt-in
The small experiment was a success. We collectedguidelines.