| One of the frustrations with many marketing activities | | | | reason why. The email delivery system will |
| is that it can be very hard to tell what is working, and | | | | automatically decide if it should try to re-send or to |
| what is just eating up your marketing budget without | | | | remove the bad email address. |
| producing any results. When you run an email | | | | Track each subscriber: |
| campaign with our email marketing solution , you have | | | | You can see a detailed history for every contact in |
| access to a comprehensive set of real-time reports | | | | your database. See which emails they opened, which |
| that allow you to see very quickly what is working, and | | | | links they clicked on, and who they forwarded your |
| what is not. Here are some of the main reports | | | | emails to. This allows you to build up a detailed profile |
| provided by our system. | | | | for each of your subscribers. |
| Compare Campaigns: | | | | Email clients: |
| Spot trends by comparing opens, clicks, bounces, | | | | See exactly which email programs your subscribers |
| unsubscribe and even spam complaints for multiple | | | | are using so that you can update your email testing |
| campaigns at once. Quickly see what content your | | | | accordingly. |
| subscribers are interested in so that you can tweak | | | | Good email newsletter software will give you detailed |
| and refine future campaigns. | | | | reports to track the progress and success of your |
| Link Clicks: | | | | newsletter. Check on the click-through to see what |
| Figure out what subscribers are interested in by which | | | | content people were interested in. Check on bounces |
| links were popular and who clicked on them. | | | | and ensure that they are removed from future |
| Forward to a friend: | | | | mailings. Once you have built up a history, you can |
| Track viral activity by seeing exactly which subscribers | | | | compare the current email newsletter to previous |
| forwarded your campaign email or email newsletter on | | | | newsletters to figure out what worked and what did |
| to a friend. | | | | not. This will allow you to tailor your future newsletters |
| Bounces: | | | | so that they deliver the maximum results. |
| See which email addresses bounced back and the | | | | |