| Using autoresponders or email list management | | | | address which you can use to sell them on other |
| service for your email marketing campaign provides | | | | products and services you have available. |
| several benefits not the least of which they can save | | | | You can automate your small business marketing by |
| you a lot of time. Instead of spending hours every | | | | loading up all your promotions, newsletters, articles and |
| week manually sending out emails, auto responders will | | | | whatnot in the auto responder and have it dole the |
| automatically transmit emails to your customers at the | | | | communications out over a period of time. That way, |
| intervals you program into your email campaign | | | | you will only have to tangle with your email marketing |
| manager. They can also be programmed to respond | | | | once every few months or so, leaving you with the |
| to actions your users take on your website. For | | | | time you need to deliver your products and services. |
| example, you can automatically send a welcome email | | | | To further cut down on the time you spend, you can |
| each time someone new subscribes to your email list. | | | | outsource the writing of your content to a freelancer |
| But these are only a few ways you can use an auto | | | | which will leave you with even more time to focus on |
| responder to market your small business. | | | | your business. |
| Another clever way to market your small business | | | | You can set your auto responder to automatically |
| with an email list management service is to set up a | | | | collect email addresses for future use. You will need |
| training program. We live in an age of learning. People | | | | an incentive for people to sign up to receive additional |
| are always looking for ways to better themselves by | | | | marketing material from you. This could come in the |
| honing existing skills or gaining new ones. Offering a | | | | form of a free ebook, an informational newsletter, a |
| free training program that teaches your prospects a | | | | free gift. You will need to create a landing page |
| valuable skill is a great way to attract buyers. You can | | | | offering this free item. You can set the auto responder |
| write the training program beforehand and then set up | | | | to send them the free item once they fill in their email |
| the auto responder to automatically send out each | | | | address. There are many more ways you can market |
| lesson at a specified time. Your prospects get the | | | | your small business using an auto responder. You are |
| information they want and you now have their email | | | | only limited by your imagination. |