| If you are looking for your next career opportunity, | | | | the two together: |
| take charge of your job search campaign by not | | | | john-dot-schmoe-at-company-dot-com. Will these really |
| simply passively relying on your Internet presence and | | | | work? 70-80% of the time they will. You can go into |
| resume postings to make your phone ring. Maximize | | | | some sites and identify literally thousands of employee |
| your exposure to career opportunities by reaching out | | | | names. Paste them into a spreadsheet and do some |
| directly to as many hiring authorities, recruiters, and | | | | simple manipulation to create thousands of contact |
| networking contacts as possible. | | | | emails. |
| How? After you're finished with your resume writing | | | | Buy a cheap email extraction tool such as Email |
| and have a pin-sharp resume. It starts with having the | | | | Address Collector to pull all the email addresses you've |
| right tools. | | | | communicated with or saved (e.g., in the spread sheet |
| Get a desktop email campaign software tool (e.g., | | | | you just created) from every document, file, and email |
| Group Mail, EmailUnlimited, Gammadyne Mailer, et al.). A | | | | (To, From, CC, and BCC) on your computer. |
| typical desktop email campaign management tool | | | | Identify as many relevant sources of contact |
| allows you to send HTML formatted emails -with- | | | | information as possible. There are many that are |
| attachments (i.e., your resume) right from your PC. | | | | industry specific and free (e.g., MediaPost will expose |
| Who do you send your resume to? | | | | you to tens of thousands of media & |
| Ideally you'd want to cover the earth by sending your | | | | entertainment direct contact emails for free). Lead411 is |
| resume out to every hiring authority/executive on the | | | | a relatively inexpensive database of direct |
| planet. Remember this being all based on timing. It | | | | downloadable contact information for 50,000 |
| takes on average 90-120 days to fill a search. Only a | | | | Companies and 200,000 executives. Hoovers will |
| fraction of the available job opportunities ever go out | | | | expose you an unbelievable amount of companies and |
| side of the employer to contracted search entities | | | | names, but no direct contact information. The |
| (retained or contingent). Most employment openings | | | | PriceWaterhouseCoopers MoneyTree Survey is the |
| are filled directly through the efforts of an employer's | | | | definitive source of information on emerging companies |
| internal staffing departments or the employer's hiring | | | | that receive financing and the venture capital firms that |
| authority/executive directly. Make sure you're getting | | | | provide it. Many sources of information will also lead |
| your resume out there at least once a quarter at a | | | | you to other sources of direct contact information. |
| minimum. | | | | And there are many, many more that you can identify |
| OK, so how do I identify "everybody on the planet?" | | | | on the Internet. Some are free, and some are |
| Build your Contact Database. You want to think about | | | | subscription based. If you are looking to save money, |
| everything you touch as a possible source of contact | | | | you can even trade business contacts at Jigsaw, an |
| information and names. | | | | online business contact marketplace where marketers, |
| Think like a recruiting researcher. You want to be able | | | | recruiters, and sales people can buy, sell and trade |
| to identify a contact's name from one source (e.g., | | | | business contact information. Jigsaw has over 1.5 Million |
| EVP Technology, John Schmoe speaking about XYZ | | | | contacts at over 100,000 companies. |
| technology from a trade show website speaker's list) | | | | Loading all of these contacts into your email campaign |
| and identify an email of someone else at the company | | | | management tool will give you an efficient way to |
| (the press contact for the company: | | | | send your "pin sharp" resume out to your targeted |
| jane-dot-doe-at-company-dot-com) and be able to put | | | | audience. |