| If you've traveled the interstate between Nashville and | | | | is a huge interstate connecting the entire world and |
| Chattanooga Tennessee, you may have seen some | | | | offering up a lot of potential customers, but you still |
| unique advertising for Rock City. Rock City started its | | | | need to ensure the right people are receiving your |
| world famous barn advertising campaign in 1935 and | | | | message. |
| before the Highway Beautification Act came into | | | | "SEE ROCK CITY" is like a capture page that offers |
| effect boasted almost 900 barns in the Midwest and | | | | encouragement to OPT IN towards a specific |
| Southeast promoting "SEE ROCK CITY". Now with | | | | destination. Today, the next message down the road |
| numbers in the 90's it is still effective and memorable | | | | isn't a barn but an email campaign full of hints to help |
| advertising and the message itself has become an | | | | our prospects move further down our sales funnel and |
| icon. | | | | to remind them to at least SEE what we have to |
| Literally using the adage, local markets should be your | | | | offer. This can be our spin off businesses such as |
| ambassadors lead Rock City to use the barns as a | | | | affiliate products or an introduction to our main |
| promotion tool. A local family took up the challenge and | | | | business. From there our prospects can invest their |
| a barn painting business was formed. | | | | hard earned money or not, but the choice is still theirs |
| Can you imagine coming up with a marketing | | | | and directly related to how well we shared our |
| campaign today that would use the same slogan over | | | | message. |
| the next 75 years, create spin off businesses and | | | | Today we "own" the business and the promotion tools |
| become an icon in and of its self? It worked for Rock | | | | (website, blog, Facebook page, etc.). With proper |
| City not just because of the unique presentation but | | | | controls we remove the litter, graffiti and spam that |
| because they strategically placed the unique message | | | | can fill up our facebook pages and blog comments. So |
| on barns where tourist and families out on Sunday | | | | a word of advice; don't post advertisements on barns |
| drives would see it. They knew the target audience | | | | you don't own. Use your sites and create a sales |
| they had to capture and went after it. | | | | funnel that relates to your target market and IF you |
| I thought of these barns when I had to delete a few | | | | want to create ambassadors for your message - ask |
| "advertisements" off my Facebook page. The internet | | | | first! |