| So, you have made the most important decision of | | | | are paid upgrades that allow you to increase your |
| your life, and have started your own business. | | | | exposure, but even those plans are really inexpensive. |
| Whether the business of your choice is a traditional | | | | 2. Social Networking Sites - This is the big trend in free |
| "brick and mortar" business or an online venture, you | | | | online advertising, and it is part of the marketing |
| probably already know that unless you get people in | | | | strategies for most new business owners. The |
| the front door of your business (be it real or virtual), | | | | concept is pretty simple. Create free accounts in |
| you will NOT make any money. There are definitely | | | | Facebook, Twitter, YouTube, or any other social |
| plenty of options for you to create traffic to your | | | | networking site of your choice. As you build your |
| business website (generate traffic). While some of the | | | | profile, be sure to include your site's url. Then, |
| most commonly used forms of advertising like | | | | participate in the community. Keep in mind that the |
| PPC(Pay Per Click), Solo Ad submission, and opt-in | | | | purpose of these sites IS purely social. So, be a true |
| email lists can provide fast results; they can also get | | | | participant of the social aspect of the site. Then, every |
| very expensive. Fortunately, there are also some very | | | | once in a while, as the opportunity arises, post links to |
| effective marketing strategies for the new business | | | | your site, or invite people with whom you have built a |
| owner that will cost you absolutely nothing. | | | | relationship to explore your business offerings. This is a |
| How to Choose | | | | very powerful tool, if used correctly. However, if you |
| If you are starting out on a very limited budget, the | | | | are not focused and disciplined, you could waste all |
| free advertising options we are about to discuss might | | | | your available time playing around on these sites. So, |
| be just the ticket for you. There are a couple of things | | | | set clear limits for yourself. |
| to keep in mind before choosing your strategy, though. | | | | 3. Article Marketing - Write short articles (300-500 |
| First, keep in mind that there is always a price to pay. | | | | words) and post them on free article submission sites |
| You might not be putting forth money, but you WILL | | | | like EzineArticles. Make sure you provide real content |
| have to put in the time. Marketing strategies that are | | | | within your articles and DO NOT use them to pitch |
| based on free forms of advertising typically take | | | | your service or product. Then, in the author bio or |
| longer to yield results. However, they usually have | | | | resource box, include your website's url. The best part |
| longevity, meaning that the advertising remains in place | | | | about article marketing is that not only does it help you |
| for a long period of time. In fact, some of the ideas we | | | | establish yourself as an authority, but it is there for |
| will discuss will remain available, potentially generating | | | | good. Unless you are spammy in your content, or pull |
| traffic to your site, indefinitely. | | | | the articles out yourself (which I don't recommend |
| Free Advertising Ideas | | | | doing), your articles will be available to those searching |
| 1. Free Classifieds - These sites allow you to post | | | | for your keywords for years to come. |
| classified ads, similar to the kind you would publish in a | | | | What are you waiting for? |
| newspaper. There are many free classified sites. Two | | | | Now that you know you can start advertising without |
| of the most popular are and The great things about | | | | ANY kind of financial investment, the only thing that's |
| these sites is that your ads are posted for up to 45 | | | | left for you is to get started. Make the time investment, |
| days with absolutely no cost to you. Of course, there | | | | and you will reap the rewards. Much success to you! |