| The internet has changed the world of media, bringing | | | | depending on who's viewing them or even contain |
| interactive content to a global audience. All around the | | | | small minigames to attract user interest. |
| world people access media via their internet browsers | | | | Email marketing: Like direct mail advertising but |
| or even get it delivered to them via email. Marketing, | | | | generally less irritating and usually more effective, this |
| unsurprisingly, has benefited massively from this new | | | | term describes whenever a brand or company sends |
| platform. | | | | users messages to advertise their product or service. |
| To a great extent, digital, online, internet or e-marketing | | | | Generally speaking companies get the email |
| (depending on your name of choice) is seen as the | | | | addresses from the users themselves or from partner |
| future of marketing products, services and brands; | | | | company's; data laws - and spam filters - mean that |
| traditional mediums such as print or outdoor advertising, | | | | randomly sending messages out to the wider public is |
| or even more recent additions such as TV and radio, | | | | counter productive. A well crafted company |
| are under pressure to match the innovation and | | | | newsletter or promotional code email campaign can be |
| effectiveness of online marketing techniques. The low | | | | extremely effective. |
| cost and interactive nature of internet marketing | | | | Social media marketing: This covers both purchased |
| makes it unique though and to many, the battle already | | | | display adverts on social networking sites and activity |
| seems won. | | | | conducted on brand profiles on the same said site. |
| Of course, internet marketing is an extremely broad | | | | Many companies have brand profiles on services like |
| term. It covers a huge range of advertising platforms | | | | Twitter or fan pages on Facebook, inviting their |
| and online activity that all, technically, count as | | | | customers to sign up for regular updates and to |
| marketing on the internet. Here's a brief, at-a-glance | | | | engage in conversation with people. It rarely makes |
| guide to some different forms covered under the term: | | | | direct sales but it can build brand engagement and |
| Display advertising: Go on nearly every website on the | | | | create leads over time. |
| internet and the chances are you'll see some form of | | | | Web 2.0 marketing: One of the more ingenious |
| display advertising. These are much like adverts in print | | | | methods of online marketing, this technique invites |
| publications - small sectioned off advertisements that | | | | users to actively create content for the companies - |
| stand aside from the rest of the content. Online though, | | | | design posters, write slogans, etc, competing for |
| they can be animated, contain videos, change | | | | promotional offers and product prizes. |