| Still relying on traditional advertising? Increase you | | | | didn't just stop on doing blogs that could reach potential |
| market through local internet advertising with pay per | | | | customers. They also went for pay per click |
| click. As you can see, more and more people are | | | | advertising. The one advantage of pay per click |
| used to finding what they need online. This is due to | | | | advertising is it's measurable and controllable. You can |
| the fact that people's mindset is this: you always get | | | | specify what target areas of the population you want |
| the info you want in the internet. They are tired of | | | | to reach. It is called retargeting where your ads will only |
| opening their Yellow Pages. They want instant info | | | | show to those specified place of customers. |
| gratification in just click of a button. | | | | Your advertisement through pay per click will always |
| When the dot com boom was on the rise in the past | | | | show at the top for every search engine searches. If |
| years, the marketing strategy was to go global. It was | | | | a browser will search for "dog food shop Parramatta" |
| an opportunity to get costumers outside of reach | | | | your ads will show up. If a person is interested in your |
| through internet advertising. But this posed a learning | | | | ads, they click on it and they will be directed to your |
| curve to business and marketing people. They realised | | | | webpage where they will find all of your offered |
| lately that they were looking for the market beyond | | | | services and goods. For every click you will pay it to |
| their reach while neglecting those in their area. This is | | | | the search engine company. Depending on the |
| how the idea of local internet advertising was born. | | | | competition, the fee for every click ranges from 5 |
| Local businesses started to build websites for the local | | | | cents to $10 or more. |
| market, something called website advertising. Their | | | | Pay per click is one way to get potential local |
| pages became very interactive for lead generation. | | | | customers as you build your branding as well. There |
| Local businesses such as pet stores, law firms and | | | | are many effective ways that you could do local |
| dentists all build blogs for branding purposes. Their | | | | internet advertising but PPC is one which is most |
| blogs provided valuable information to their loyal local | | | | measurable and controllable. You will get exposure as |
| clients. It's also their way to get recognised locally as | | | | well while doing PPC and you don't have to pay |
| their sites become viral. | | | | expensive billboard advertising. Also, you don't even |
| Local businesses made their website as a way to get | | | | have to waste a fortune to get TV advertising. |
| what the consumer wants to have. These businesses | | | | |