| Local Internet Advertising Click | | | | Reaching Your Local Market |
| Businesses which serve local markets should consider | | | | Consumers are looking for more than Flash animations |
| shifting their advertising dollars to online marketing. A | | | | and pretty pictures. Online retail consumers want value. |
| professionally designed website that is properly | | | | Consumers are increasingly relying on local search to |
| optimized for local search can give small businesses a | | | | make decisions about where to spend their money |
| big advantage in local market reach. | | | | and time offline. In fact, about 86 percent of Internet |
| Moreover local search advertising can help you | | | | users search for local products and services, up from |
| connect your business with consumers in your | | | | 70% in 2006, and more than 90 percent of the |
| surrounding area. Consumers these days are highly | | | | transactions resulting from these searches are |
| likely (about 65%) visiting a website and search for | | | | completed offline. So if your business is not showing |
| golf, sporting goods, restaurants, and retail stores in | | | | up in these searches then someone else is surely |
| their surrounding areas as opposed to using a phone | | | | cleaning up on customers that could be yours. |
| book. | | | | |