| The success or failure of many network marketing | | | | (including CNN, ebay, HGTV, digg, Cheapflights, and |
| and MLM businesses often depends on the availability | | | | hundreds of others); pay-per-click ads on all the major |
| of new customers and leads. If you run out of "warm | | | | search engines, and website optimization for |
| market" leads, then what? Cold calling? Newspaper | | | | mini-website exposure on free search engine results. |
| ads? | | | | The genius of this service is that ads are only shown |
| Every day people contact me in hopes of learning | | | | to people whose computers are logged into the |
| how to market their businesses online. | | | | internet from specific zip codes selected by the |
| It is exciting to find business leads from all over the | | | | advertiser. For example, let's assume that a network |
| country, or even the globe, on the internet. However, | | | | marketer who sells health products is using this service |
| many of the business owners I talk to will not benefit | | | | and has targeted 50 zip codes of towns surrounding |
| from such wide exposure. | | | | his or her home. You are surfing from your home |
| The sad fact is that most of them want to promote | | | | computer, and your zip code is one of those selected |
| businesses which are built on a one-to-one marketing | | | | by the marketer. You go to CNN's website, and you |
| model. Their companies have poor internet prospecting | | | | are reading an article about health. There, on the page, |
| tools, and the business owners must rely on their | | | | is an ad from the network marketer, and you see that |
| telephone skills to explain everything about their | | | | this supplier of health products is in a nearby town. |
| business opportunities. | | | | You click on the ad, and are taken to a mini-website |
| Those business owners will benefit from a different | | | | which tells you about the health company, shows |
| kind of internet marketing. It is called "geo-targeted" | | | | photos of products and the business owner, presents |
| local internet advertising, and until recently such | | | | a short video about the health products, provides |
| advertising was reserved for highly skilled marketers, | | | | driving directions to get there, and has a print-out |
| and savvy businesses with very deep pockets. | | | | coupon for a special offer. |
| A new company, LocalAdLink, has been formed to | | | | Normally, any of the above features would cost |
| help local businesses reach their geo-targeted | | | | hundreds, if not thousands of dollars each month. |
| customers and leads. It provides expert marketing | | | | LocalAdLink provides all of this in packages which |
| services, and relieves the business owner of having to | | | | currently cost $49 to $199 per month, depending on |
| develop those skills on their own. Every aspect of | | | | the number of zip codes to be targeted and the |
| online marketing has been provided. | | | | features desired. |
| The handy, user-friendly ad packages include | | | | LocalAdLink currently operates in the United States, |
| everything needed to reach a local clientele: | | | | but will soon expand into Canada, and has plans to be |
| Mini-websites; ads placed on relevant major websites | | | | global. |