| The first step to developing a local business Internet | | | | Spreadsheets are good because it gives you an |
| marketing plan is setting a schedule and sticking to it. | | | | overview and helps keep you organized. The benefit |
| Most small business owners are extremely busy and | | | | of typing your notes is anyone can read them. If you |
| kind of take a hit or miss approach to marketing their | | | | are like most of us hand written notes sometimes are |
| business online. | | | | hard to decipher. |
| Therefore it will be extremely important that you | | | | When setting up your schedule here are the primary |
| manage your time and have a schedule devoted | | | | things you need to keep in mind. |
| strictly to Internet marketing. | | | | 1. Who is going to handle your local business |
| Are you the type of person who works off a to do | | | | marketing? If it's you that is great, but you probably |
| list? Many small business owners make lists to help | | | | need some Internet education. You should plan on |
| them keep organized. I would suggest that you do the | | | | devoting some time every week to learning how to |
| same thing when it comes to spending time marketing | | | | market on the Internet. |
| your business online. | | | | If you are going to hire someone for this important |
| The nice thing about most forms of Internet marketing | | | | chore you need to find a high quality person to handle |
| today is you can automate them. This means you can | | | | your Internet marketing. This takes you off the hook in |
| schedule in advance things such as article marketing, | | | | terms of setting things up, but you should still monitor |
| email marketing, blogging, video marketing and so on. | | | | the results you are getting. |
| Either you or someone in your company can spend | | | | 2. What day of the week are you going to devote to |
| time each week setting up an entire week or months | | | | marketing online? After you get your Internet |
| worth of marketing online. | | | | marketing campaigns up and running you may not |
| Starting with the basics you must determine how you | | | | need to devote as much time to this. However you |
| are going to plan your schedule. Are the type of | | | | should always be tracking your results and spending a |
| person who likes to write everything out by hand on a | | | | little time looking at those. |
| piece of paper? | | | | 3. What kind of advertising online will you be doing? |
| If you are, that is okay and you should keep your | | | | We will spend more time on this in another article |
| notebook handy to refer to. It can also be beneficial to | | | | regarding specific forms of advertising online. |
| look back at to determine things you have done. | | | | In summary when developing your local business |
| If you or someone in you company is Computer | | | | Internet marketing plan it all starts with setting a |
| oriented, you can use other things that help keep | | | | schedule and sticking to it. If you are committed to |
| yourself organized. Microsoft Word or Works is a | | | | building an online presence you must devote adequate |
| good way to set up files. A spreadsheet works just | | | | time to making it happen. |
| as well. | | | | |