| In this final article in our series on the Obama viral | | | | - Do not focus your efforts on attacking your |
| marketing campaign we will list essential marketing | | | | competitors |
| lessons you can learn from the Obama viral marketing | | | | Obama rarely attacked the other candidates; instead |
| campaign. | | | | he focused on his plans and the voters' needs. You |
| - Social media is utterly important | | | | should never attack your competitors as well; it paints |
| They are cheap, have a large number of audiences | | | | you as an aggressor and them as victims. |
| and spread the news quickly. Obama used this | | | | - Put your customers first |
| masterfully and even raised huge amounts of funds | | | | As Obama did, you should project an image of utter |
| using social media. | | | | care for your customers' needs. Those needs come |
| - Do not side line bloggers | | | | first and before anything else. This will create an |
| While other candidates ignored the bloggers and | | | | almost fanatical following of your business. |
| focused on "real journalists", Obama didn't exclude | | | | - If applicable, accept small donations |
| them, instead they were allowed access to | | | | When people donated small amount of money to the |
| information. You should never sideline bloggers, give | | | | Obama campaign they were happy they contributed |
| them exclusive access to information sometimes and | | | | something, so they naturally told their friends and family. |
| you will have royal publicists for life. | | | | This is great thing to emulate, not only do you raise |
| - Use clear slogans | | | | funds, but you gain free publicity. |
| The clear "change" slogan helped set Obama apart; it | | | | Obama was voted marketer of the year by a |
| summed up his philosophy and galvanized the voters' | | | | gathering of over 700 marketers, so you should pretty |
| support. You should similarly use such clear slogans in | | | | much study his campaign in detail if you are interested |
| your business. And you should spread it everywhere | | | | in viral marketing. |
| you go. | | | | |