| An internet marketing plan can be the easiest thing in | | | | why put your viral video on just one of them? There |
| the world, or the most difficult thing. There's a trade-off, | | | | are hundreds of SEO sites, why use just one of |
| here. On the one hand, internet marketing is so | | | | them? There are dozens of social networking sites, |
| incredibly, incredibly inexpensive that it might as well be | | | | dozens of message boards and forums, dozens of... |
| free, and in many cases, actually IS one hundred | | | | Well, you get the idea. Get some software or |
| percent completely free. On the other hand, because | | | | somebody to automate the process for you so that |
| it's free, everyone can do it, it's more competitive. | | | | you can syndicate, so that posting on one site will |
| When you buy an ad spot on TV, you're only | | | | instantly post it to a few dozen others. |
| competing with the other people who can afford an | | | | -- Socialize -- |
| ad spot. When you do it online, it's sort of like getting | | | | These social networking sites are your best friend, and |
| free TV spots along with every single one of your | | | | it's all about the SOCIAL aspect. If you want a lot of |
| competitors. | | | | followers, follow a lot of other accounts. If you want a |
| -- Content and Coding -- | | | | lot of friends, go out and make a lot of friends. They |
| Content is the core of your advertising campaign. | | | | won't just come to you, you have to go out there and |
| Again, everyone can advertise for free online, so all | | | | do some footwork. Once the ball gets rolling, you'll |
| the marketing out there is essentially tied when it | | | | have thousands of online buddies, but it all starts with |
| comes to visibility. The trick is to do something | | | | you. Leave a lot of comments on forums and other |
| different, something that people WANT to look at, | | | | social networking accounts, retweet, subscribe, follow |
| because honestly, most surfers have learned how to | | | | and friend. |
| ignore advertising. If they see just another banner ad | | | | In a broader sense, these are the core elements of |
| or SEO page, they turn on their blind spots. But if you | | | | any successful campaign, but, it's not a dummy's guide. |
| make content that people want to read, videos people | | | | Yes, these tips will probably get the traffic flowing, but |
| want to watch, the advertising will do the work for you. | | | | the truth is that the people who really flip their |
| -- Syndicate -- | | | | respective industries on their heads are the people |
| When you syndicate, you cast a much wider net. So | | | | with some fresh ideas. Be innovative. Remember, |
| for example, if you set up a quick SEO page, no | | | | online advertising is practically free, so if you have a |
| matter how good your content is, chances are it's only | | | | novel new idea for some viral video strategies, do it. If |
| going to be read by people already browsing the site | | | | you have a wild idea for SEO marketing, try it out. It's |
| that hosts it. On the other hand, if you link to it through | | | | free to try, so why not try it? Just keep trying new |
| your social networking sites, you can get everyone | | | | things, be imaginative. Use the above concepts as your |
| checking it out, which is great because... | | | | core principles, but don't just follow them blindly: Come |
| -- You Need More Than One Source of Traffic -- | | | | up with your own new strategies. |
| There are dozens of video sharing sites out there, so | | | | |