| SMS marketing is catching up with marketers and | | | | This 7755 is the short code. A dedicated short code is |
| small and medium business owners. But before you | | | | a number that is running for a single service at a time. |
| start on a campaign it is important to know the | | | | Say '7777' is only used by a Reality show for getting |
| language of Mobile marketing. Let me start with | | | | viewer 'votes'. The Response Capability of the |
| something simple. 'Single Opt-in' is a term used mobile | | | | subscriber refers to the user's capability to respond to |
| marketing parlance that refers to a mobile subscriber | | | | an sms message based on the functionality of the |
| who has agreed to receive your marketing promotion | | | | device. |
| sms. Marketers who adopt an opt-in program are | | | | Let us understand some more terminology which will |
| more likely to see success than a random sms | | | | make us more familiar with mobile marketing. Mobile |
| campaign. Very close to single opt-in is double opt-in | | | | content refers to news, sports information or |
| where the marketer asks a subscriber to opt-in twice | | | | entertainment content which is not hard marketing. It |
| before starting any sms campaign. This is a sure-shot | | | | can be a prelude to your marketing efforts. Premium |
| way to ensure that subscribers are not unhappy with | | | | content on the other hand is fee a based service for |
| your sms campaign and in fact they have shown their | | | | which the subscriber has to pay a certain amount of |
| interest to receive information about your product. | | | | money. It is a revenue generating source for |
| Confirmed Opt-in refers to a process of verifying a | | | | marketers. Now, without loading you further with sms |
| subscriber's intention to subscribe to the sms campaign | | | | marketing jargons I will share few tips that you need to |
| and give the marketer an explicit agreement from the | | | | know before starting an sms marketing campaign. |
| subscriber. | | | | Starting a mobile campaign requires approval. It is |
| You should also be aware of the 'level of permission' | | | | important to ensure that all services that you want to |
| that a subscriber has given for receiving marketing | | | | package in the campaign is in the approval document. |
| content. A little more than what has been agreed | | | | It is ideal to cover as many services you can think of in |
| might put-off the subscriber killing your marketing | | | | the approval. Get the prospect data from your CRM |
| objective. A short code is the most important part of a | | | | system and ask your marketer to integrate it with the |
| campaign. It is a short 4 to 6 digit code used by | | | | marketing interface. Last but not least have your |
| marketers to receive responses from subscribers. | | | | customer support in place and launch the campaign |
| You must have seen an sms message which says | | | | with confidence. |
| "send in your replies to 7755 and win great prizes". | | | | |