| As more businesses work to reduce direct marketing | | | | business simply provides us with the desired email list |
| expenses while increasing qualified leads, one | | | | and message. From there, we implement the email |
| company has introduced a way to cut costs on | | | | marketing campaign and handle all of the back-end |
| businesses’ email marketing expenses while | | | | analysis,” explains Pam Holden, Vice President of |
| increasing the success of their campaigns. | | | | KM Lists. “The email blast service includes email list |
| KM Lists, a leading direct marketing company that | | | | management services, providing clients with a list of |
| provides targeted mailing & email lists, is now | | | | ‘suspect addresses’ so that lists can be |
| offering email broadcasting, a new email blast service | | | | updated for the next blast.” |
| for affordable email campaign management. | | | | According to Holden, one of the most exciting features |
| The newly-introduced Email Broadcasting offers | | | | of KM List’s Email Broadcasting is its ability to |
| businesses of all sizes and industries complete email | | | | provide enhanced business intelligence. |
| campaign management for an affordable $0.10 per | | | | “With advanced reporting capabilities, the Email |
| email delivery. According to Pam Holden, Vice | | | | Broadcasting system allows us to provide clients with |
| President of KM Lists, the service also alleviates the | | | | data to help predict the results of future |
| hassles of implementing and managing email marketing | | | | campaigns,” Holden reports. “This insightful look |
| campaigns, while working to increase the response | | | | into a campaign’s success rate offers many |
| rate of future campaigns. | | | | companies an unprecedented level of business |
| “To take advantage of Email Broadcasting, a | | | | intelligence for a significant return on investment. |