| One of the challenges of small business email | | | | that can trigger a Spam designation, there are certain |
| marketing is getting email delivered. There are several | | | | words that are almost always likely to cause |
| ways that email can end up as Spam, and steering | | | | problems. Examples from this list include the folllowing |
| clear of these causes will give your marketing efforts | | | | words:amazing, big money, call now, cash bonus, credit, |
| a much greater likelihood of success. | | | | click here, collect, compare, discount, double your |
| How to Prevent Emails from Landing in Spam Folders | | | | income, earn $, eliminate debt, 50% off, free, freebie, |
| First, make sure that any small business marketing | | | | get rich, information you requested, loans, lose weight, |
| email is sent only to people that you already have an | | | | lose inches, million dollars, make money, mlm, multi level |
| established relationship with, or those who have | | | | marketing, opportunity, promise you, refinance, |
| requested to be sent your communication. People you | | | | removes, reverses aging, satisfaction guaranteed, |
| already have a relationship with can be considered | | | | serious cash, stop (or stops), you're a winner. |
| personal friends or family, or people you have a | | | | There are some additional problem phrases that can |
| business relationship with, such as customers, | | | | trigger some Spam filters, or start adding "Spam |
| associates, and similar individuals. If you don't know the | | | | points." The following phrases should be avoided as |
| recipient personally, it is best to have people "opt in" to | | | | well: |
| receive your mailings. Having people subscribe to your | | | | Act now, all new, all natural, as seen on tv, avoid |
| mailing list is the best way to do this. Mailing outside of | | | | bankruptcy, buy direct, cash, casino, consolidate debt, |
| these parameters is likely to result in some recipients | | | | credit card debt, don't delete, easy terms, get paid, |
| reporting your emails as Spam. | | | | guaranteed, great offer, give away, limited time, meet |
| Second, mailing to a large number of names at once | | | | singles, no cost, no fees, offer, one time, pharmacy, |
| using personal email accounts often triggers a Spam | | | | pharmaceutical, prescriptions, online marketing, order |
| designation. Even if you are mailing legitimately (i.e. | | | | now, please read, save up to, special promotion, |
| people have requested your email), if you are mailing | | | | unsecured debt, unsecured credit, vacation, viagra, visit |
| to more than 100 names at a time, it will likely be | | | | our web site, while supplies last, why pay more, winner, |
| presumed to be Spam. Using a mailing service that is | | | | work at home, you've been selected. |
| well known and respected by the internet service | | | | Other Spam Triggers to Avoid |
| providers (ISPs) will help ensure that your mailing is | | | | Besides phrases, using quotation marks, dollar signs |
| viewed as legitimate when mailed en mass. | | | | and exclamation points in subject lines also can trigger |
| Even when you've mailed to an opt-in list, and are | | | | Spam filters. So does using all capital letters, which is |
| using a respected mailing service, your well intended | | | | considered "shouting" in the online world. |
| email may still end up in a Spam folder instead of an | | | | You should also never put a toll-free number in the |
| inbox. This often happens due to using certain words | | | | subject line as that can also cause your email to be |
| or phrases in "subject lines" of emails that are often | | | | filtered out by many filters. |
| associated with Spam emails. The subject line is the | | | | Finally, when you start seeing new spam using certain |
| header that is seen when an email shows up in your | | | | words or subject lines in your own mailbox, simply |
| email in-box. | | | | know that these will start showing up in Spam folders |
| Email filters are used by ISPs to check the words in an | | | | soon. Make note of those words and phrases and |
| email's subject line. A good subject line can encourage | | | | know you should avoid them as well. |
| people to actually pen an email. A bad one can mean | | | | Deliverability Tip |
| your email gets deleted, or worse, it can cause your | | | | To check your deliverability before you mail, you can |
| email to be categorized as Spam. | | | | purchase Spam check software that will help you |
| Often the more sophisticated service providers use a | | | | verify that your email is free from identified Spam |
| "point system" that identifies trigger phrases commonly | | | | triggers. Another way to check your deliverability |
| used in Spam emails. Once an email accummulates a | | | | ahead of time is send your finished email to yourself |
| certain number of "points," the email gets filtered out | | | | and one or two friends that have good email Spam |
| and is never delivered to a customer. In some cases it | | | | filters. If you do this before sending it out to your entire |
| doesn't even go into a Spam folder, but it gets | | | | list, you will be able to see if your email scoots past the |
| completely blocked. | | | | Spam filters and actually lands in the inbox. If it does, |
| Common Phrases Considered "Spam" | | | | you can be reasonably sure that your email will get |
| Although it's impossible to identify each word or phrase | | | | delivered. Now the challenge is to just get it opened! |