| The goal of email marketing is to build a mailing list | | | | freebie seekers to a place where you can make |
| comprised of the most responsive buyers. | | | | some money from them, even without them making a |
| Unfortunately, this is rarely a reality. Most email | | | | purchase. |
| marketing lists are largely comprised of freebie | | | | 2. Lead Generation |
| seekers who, if they are not utilized correctly, can cost | | | | There are many other list owners or other lead |
| you time and money. The key is understanding how | | | | generation options that can make your email marketing |
| you can still make money from a list that is full of | | | | campaign profitable. In this case, you can introduce |
| freebie seekers. | | | | your freebie seekers to a promotion that is offering |
| Many experts will tell you that over time, you can build | | | | something for free. When your freebie seekers sign |
| a relationship with your list subscribers and turn almost | | | | up, you get paid for every lead that you create. While |
| every freebie seeker into a buyer. And the experts | | | | you will often get only a few dollars per lead, this can |
| are right. Your long term aim should be to develop a | | | | quickly add up. |
| relationship based on trust and recognition with every | | | | 3. Domain Flipping |
| single name on your mailing list. | | | | This is a tactic that is rarely used, but can be quite |
| Nevertheless, that should not stop you from profiting in | | | | successful. One of the keys to domain or website |
| the short term. You see, freebie seekers are one thing: | | | | flipping is having a domain that has a good source of |
| predictable. If you offer them something for free, they | | | | traffic. You can set up a website that offers a free |
| are likely to take it. The key to profitable email | | | | ebook, it can even be a free ebook that you were |
| marketing campaign is to find ways to profit from their | | | | going to give to your list anyways. By doing this |
| freebie seeking nature. | | | | several times over the period of a month or two, your |
| 1. Send Them to the Right Place | | | | website traffic can skyrocket. You can then sell your |
| If your list is full of freebie seekers, why not send them | | | | domain for a higher price. Most domain/website auction |
| to a page that is monetized correctly. Instead of | | | | sites require 30, 60, or 90 days of traffic history, so |
| posting all of your content inside your email, post just | | | | plan accordingly. |
| enough content to wet their appetite. Then include a | | | | Email marketing doesn't have to be difficult, even with |
| link to a page that has adsense ads. If you don't want | | | | a list full of freebie seekers. The key is to utilize the |
| to clutter your page with adsense or other PPC | | | | predictability of freebie seekers to profit from them. |
| publisher alternatives, then you can sell ad space. Your | | | | Once you have done this, your email marketing list and |
| page will have a lot viewers from your list and you can | | | | the campaigns you build round it can be much more |
| monetize that by selling ad space. In short, send the | | | | successful and profitable. |