| Who is your target audience? That is the one question | | | | you want to know specifically the words and phrases |
| you need to answer before choosing the internet | | | | people are using to find what they are looking for. |
| website marketing techniques you will use to promote | | | | Using a keyword research tool can tell you how many |
| your business. Everyday, thousands of people join the | | | | times a specific word is being searched on, as well as |
| online revolution. That number is only going to increase. | | | | the many variations which fall under your main |
| This is where you have to do some good old | | | | keyword. Going back to our golf analogy, the phrase |
| fashioned market research. | | | | golf bag is searched on over 15,000 times per month |
| Internet marketing research can tell you where to | | | | but under that comes terms like golf travel bag, nike |
| target your internet marketing promotion and to a | | | | golf bag, callaway golf bag, and countless others. You |
| degree exactly how much you should invest. You can | | | | can literally find a targeted sub niche within your main |
| always hire a consulting firm that specializes in this | | | | niche. Keyword research is very powerful and |
| area but what if you don't have the money to | | | | whether you are new to internet marketing for e |
| outsource this very critical step? | | | | commerce or a grizzled veteran; it should be a major |
| 1. Search Engines | | | | tool in your internet marketing plan. |
| Besides the fact that over to 80% of your website | | | | 3. Go Offline |
| traffic will come from search engines, they are also a | | | | Don't just limit your internet marketing research to the |
| great place to do research. Think about the product | | | | internet. This is a mistake that many online |
| you are interested in selling, type some keyword | | | | entrepreneurs make. There is a great big world out |
| search terms into your browser and hit enter. You can | | | | there which in many cases sets the trend for what is |
| do this with any number of search engines but right | | | | happening in cyberspace. Start going to places like |
| now you might as well go with the biggest one out | | | | Barnes and Noble and see what's the hottest new |
| there: The Google. What kind of results are you | | | | book or magazine. Check out what's on television and |
| getting? Are people searching by the thousands, | | | | or radio. Talk to people and ask them what they like or |
| millions or not at all? As an example, the keyword | | | | better still just listen. You can pick up a lot of |
| phrase golf course yields 102,000,000 results while golf | | | | information concerning what the new trends are or the |
| bags clocks in at 2,410,000. The higher the results, the | | | | latest hot ticket item by just listening. |
| more competition for your target audience. Your | | | | The success of your internet marketing business is |
| internet marketing campaign could do quite well at the | | | | limited only by your capacity to promote your product |
| lower end of the spectrum. | | | | and implement a sound internet marketing plan. So |
| 2. Keyword Tool | | | | start doing your research now and make it an ongoing |
| Typing in keywords at random into your browser is a | | | | part of your business. |
| good start to your internet marketing campaign but | | | | |