| Do you have an Internet marketing strategy? You | | | | "key" with sales. A simple way to do this is to develop |
| should. Internet advertising, when done properly, can | | | | two web pages that feature two different ads. You |
| drive traffic to your website and double your sales | | | | can then track the sales results of each ad to see |
| overnight.There are many different forms of Internet | | | | which worked best, and if necessary, adjust your |
| marketing strategy that you can employ, but one of | | | | Internet marketing strategy accordingly. |
| the classic forms is results tracking. By tracking the | | | | For example, let's say that on one of the pages, you |
| results of your Internet advertising campaigns, you can | | | | received 2,000 page views and 20 sales. This means |
| quickly learn what works and what doesn't. Direct | | | | that you have a success rate of 1%. Not bad. This is |
| marketers have been using this strategy for years, | | | | the average for both direct mail advertising and |
| and it can easily be adapted for the Internet. However, | | | | Internet advertising. Now that you have this information, |
| you must come up with a way to measure the results | | | | you have statistics you can rely on. You can test other |
| of Internet advertising accurately. | | | | pages to see if they perform better or worse. You |
| The direct marketers use a trick known as "split | | | | can also adapt the original pages to see if your |
| testing". Split testing uses a specific key or tracking | | | | changes have any effect on the sales outcome. Try |
| device to associate a sale with the advertisement that | | | | adjusting headlines, graphics, text, and anything else |
| produced the sale. For example, in a print ad, the key | | | | you can think of. Then, compare the results of these |
| or tracking advice that may be used could be a | | | | changes to the original results. |
| specific phone number or extension. When a customer | | | | After you have tested different variations of your |
| utilizes the number or extension, the marketer knows | | | | Internet advertising, you can quickly determine what |
| exactly which ad drove the customer to seek out the | | | | works and what doesn't. Your Internet market |
| advertised product or service. Split testing can easily | | | | strategy can then be adjusted accordingly. If you |
| be adapted and incorporated into your Internet | | | | succeed, you may be able to double your sales |
| marketing strategy. To track the success and failure | | | | without spending extra money on other forms of |
| of Internet advertising, most Internet marketers typically | | | | advertising. |
| use some sort of tracking software to associate the | | | | |