| Opt-in marketing is a form of white-hat email marketing | | | | vendors claim to offer a solution that is quick to install, |
| for online businesses. It involves equipping a website | | | | rich in easy-to-use functionality and low in cost. |
| with an opt-in box or form, building a contact list on an | | | | To sum-up, an online business that has determined an |
| automated basis and then utilizing that list for | | | | opt-in program is applicable to its specific business |
| permission-based email marketing. | | | | model, might consider the following five steps to |
| The opt-in software automatically captures contact | | | | establish the appropriate capability: |
| information provided by visitors. This process is called | | | | 1. Decide whether to establish an opt-in capability by |
| list building. The resultant email contact list becomes a | | | | developing the software on a customized basis or by |
| prime lead generation resource used by the business | | | | purchasing an off-the-shelf solution |
| for future marketing efforts. | | | | 2. Arrange freebies to incorporate into the opt-in |
| The key feature of any opt-in software program is | | | | software |
| that it allows customer contact information to be | | | | 3. Compose text to populate new web pages created |
| captured, analyzed and utilized on an automated basis | | | | by the opt-in software |
| 24x7x365. | | | | 4. Design an appropriate email marketing plan utilizing |
| Businesses that have used an opt-program typically | | | | the opt-in contact list |
| find that the number of people who want to remain in | | | | 5. Execute that plan by contacting list customers in an |
| relationship is surprisingly large. They allow businesses | | | | effort to build an on-going relationship and achieve |
| to create permission-based email marketing campaigns | | | | sales |
| with high deliverability rates. As a result, businesses can | | | | Following the above mentioned list will help you in |
| more easily market to those online relationships and | | | | getting the maximum benefit out of your efforts in this |
| generate increased sales and profits. | | | | dimension. |
| To establish an opt-in capability for their website, | | | | If you are out to attract prospective customers and |
| businesses can either build a custom solution or bolt-on | | | | develop your online presence and exposure, you owe |
| a pre-packaged, off-the-shelf solution that is available | | | | it to yourself and the financial future of your business |
| from a variety of commercial vendors. Off-the-shelf | | | | to learn everything you can about Internet marketing. |