| "The money is in the list" has been heard all across the | | | | value initially and after the fact to keep people on your |
| internet. Every small business marketing on the internet | | | | list |
| has started building their email marketing opt in list. With | | | | What can I Bribe my Visitors With to Get Them on my |
| automatic email responders that will immediately deliver | | | | Opt in Email List? |
| your newsletter, email marketing tip series, or a great | | | | One of the most popular ethical bribes in the past has |
| little product review into your subscribers email box | | | | been a free report. That, I think is changing. You have |
| there is absolutely no reason you shouldn't be building | | | | to create a special gift for subscribing that will attract |
| an Internet marketing opt in list. | | | | your perfect customer. A tip sheet, a special report, a |
| The thing is that there is so much competition out there | | | | great resource list, etc. is great to keep their interest |
| now trying to get people to opt in to an email list. You | | | | after you have them on your email marketing list but to |
| have to give them a good amount of perceived value. | | | | get them initially your need something with a greater |
| I use perceived value here because no matter how | | | | perceived value. |
| much value you are giving to get a person to opt in to | | | | With everyone giving away so much information in |
| your email list, if your visitor doesn't see that perceived | | | | video and audio today it is in your best interest, if you |
| value, then they will not opt in to you email marketing | | | | want to build your email marketing list fast, to give |
| list. | | | | more that a written document. |
| You Squeeze Page Sells Your Ethical Bribe. | | | | How Much More Do You Need to Give? |
| Unless you are a well know Internet marketing guru | | | | Here is my suggestion for keeping it simple. Take the |
| and even if you are, you have to give something your | | | | report you were going to write and give away, setup |
| visitor wants enough to type in their name and email | | | | your outline, put the report on audio and have it |
| address. Just because you know it is a fantastic gift | | | | transcribed. That makes a great gift, takes about 30 |
| offer doesn't mean your visitor will know that. | | | | minutes or so to setup and give a great perceived |
| I have put my name on an opt in email list, received the | | | | value initially. |
| advertised information and deleted it within 30 seconds | | | | Make sure you take some time and format this free |
| of opening it. What good did that do me or the email | | | | report and audio professionally. It will show your |
| marketer who gave it to me? NONE | | | | subscribers that you offer them professional quality |
| That meant the squeeze page had a very convincing | | | | even in t the free information you give away. That lets |
| offer but the information did not give me any value. | | | | them know just what they can expect from you in the |
| That is one good score for the marketer with the | | | | products you create and promote. If they are really |
| squeeze page. The problem is they lost the time and | | | | impressed with your freebies, they'll have a high |
| effort they put into getting me on their opt in email list. | | | | expectation of excellence for your products and |
| What good was their effort as far as building their | | | | services. |
| email marketing list is concerned? | | | | Remember to create a higher perceived value make |
| I know most Internet marketing opt in email list give | | | | your free offer look professional with a great graphic |
| great information. Email marketers put a lot of work | | | | of the report and audio. This alone will pay for itself |
| "someone puts a lot of work" in their ethical bribe. With | | | | with your first few hundred visitors to you email |
| the competition such as it is, you have to give good | | | | marketing opt in list page. |