| Most small businesses and web designers do not fully | | | | your home link. Add your keyword to it to make it into |
| understand the importance of on-page SEO or even | | | | "mykeyword home" and add a keyword description to |
| what exactly good SEO practices are. In order to be | | | | the link code. |
| good at something, you need to fully understand all of | | | | If your navigation is at the top of your page, be sure |
| the principles and basics. 99% of your on-page SEO | | | | you have added every bit of on-page SEO possible to |
| should be found above the fold on your website. | | | | those links. The search engines read those links first |
| What does "Above the fold" mean? | | | | and they need to have your keywords either as |
| Above the fold is an old newspaper term for anything | | | | anchor text or at the very least keyword descriptions. |
| that appears on the front page of a newspaper | | | | Next, do not forget your heading tags. If you do not |
| above the fold. This is the headline news that sells the | | | | know what they are, research it. It is extremely |
| newspaper as it is the section that is displayed to | | | | important to your on-page SEO to include these |
| potential buyers. The term has been adapted for | | | | throughout your website. The search engines place a |
| internet use meaning the part of the website that loads | | | | great deal of importance on them. They also help your |
| in the browser and your visitors see it without having | | | | visitors get a clear idea of what your site is about. |
| to scroll. | | | | Since heading tags are generally bigger and bolder |
| The portion of your website that appears above the | | | | text, they are the same as a newspaper headline. |
| fold must both catch your visitor's attention and give | | | | They draw the visitor's eye to them. Make the most |
| the search engines the most information about your | | | | of this by putting your most compelling slogan or |
| website. Search engines place the most value on | | | | product benefit in heading tags that include your main |
| information found from the top down. As a result, | | | | keyword phrase. |
| many small business websites get it all wrong when it | | | | Keep your videos, images and glitzy stuff lower on the |
| comes to telling search engines what is the most | | | | page. They offer no search engine benefits because a |
| important content on their websites. | | | | search engine can't watch a video or view a picture |
| If you think about most of the websites you visit, what | | | | other than reading your image or video file name, so |
| is the first thing you see in the top left hand corner of | | | | do remember to name them with the search crawlers |
| the site? It will usually be one of two things; an image | | | | in mind. |
| titled "logo" or a "home" link. If you must have these | | | | If you always relate the above the fold area of your |
| items in that position, at least do some on-page SEO | | | | small business website to a newspaper, you will be |
| to give them some punch with the search engines. | | | | able to make the most of your site for both converting |
| Give your logo image a keyword title and do not | | | | visitors into buyers and giving the search engines a |
| forget to add ALT tags with your keywords in it and a | | | | very clear message of what keywords you want to |
| description with the keyword in it. The same goes for | | | | rank your website for. |