| Aside from optimizing your website to rank well in | | | | to create text and banner ads through the use of |
| search engines something you should consider is a | | | | targeted keywords. So for example, say you ran a |
| Pay Per Click (PPC) advertising campaign. PPC | | | | website about dog grooming. Some keywords you |
| companies basically work by allowing you to create | | | | may choose are dog, grooming, Pet grooming, etc. |
| text or banner ads that are sent out to their network | | | | Once you created a list of keywords and your ads, |
| partners, search engines or both. There are many | | | | you set the budget and maximum you wish to pay for |
| different companies out there that offer many | | | | these ads and your good to go! |
| different types of ad formats, however probably the | | | | Now that is just the gist of Google AdWords. Running |
| first one you should consider is Google AdWords. | | | | a successful Google AdWords campaign is in itself an |
| Google AdWords is Google's advertising platform that | | | | art form. The proper selection of keywords, markets, |
| is pretty much the gold standard with regards to PPC | | | | ad copy etc. all need to be optimized to ensure |
| advertising. Ads created in Google AdWords are | | | | maximum visibility, conversions, and control of costs. |
| shown on the Google Search Engine results as well as | | | | The better you research your niche and optimize your |
| their content network partners, and is a must have for | | | | ads the higher your ROI will be. After all, our goal is to |
| any successful online marketing campaign. | | | | have high conversion rates not high advertising bills! |
| The way that Google AdWords works is it allows you | | | | |