| Over the last several years, I have perfected a sales | | | | Here are some of the most common direct mail |
| process that works time and time again, both online | | | | marketing pieces (You may be familiar with some of |
| and offline. I am often asked by new and experienced | | | | them): |
| marketers to teach them how I successfully create, | | | | - Catalogs- These can be simple brochures to full |
| execute and follow up on a Direct Mail marketing | | | | scale catalogues offering all of the products and |
| campaign so it will generate an Instant Income Stream. | | | | services available with your company. |
| In this Five (5) Part miniseries, I will reveal the exact | | | | - Postcards- These can be sent in a variety of sizes, |
| techniques, steps and a plan you should follow to | | | | with the larger postcards getting more attention that |
| market your products or services through Direct Mail | | | | the traditional smaller sizes. |
| Marketing, so you too can create instant income | | | | - Snap Mailers- Those that fold and seal with minimal |
| streams for yourself and walk away from your | | | | pressure. |
| oppressive J.O.B. forever. | | | | - Envelope Mailers- These can be something as simple |
| First of all, a significant portion of your direct mail | | | | as a letter included in a traditional or oversized |
| marketing campaign successes are largely dependent | | | | envelope all the way to my favorite... an 8 page |
| on the preparation in your offer, the offer itself, the | | | | (4-sheet both sides) direct response sales letter in print. |
| way you capture your leads and the way you follow | | | | - Dimensional Mailers- These could be boxes, samples, |
| up with your leads. If you don't spend the time planning | | | | CD's and more. |
| your entire direct mail marketing campaign, you could | | | | Each direct marketing piece is used for different |
| be setting yourself up for an expensive mistake. | | | | purposes and for different types of offers of products. |
| Initial Phases of Creating a Direct Mail Marketing | | | | Choose the best option for you in terms of price, |
| Campaign | | | | layout and overall effectiveness for what you are |
| When you are considering the creation of a direct mail | | | | trying to accomplish. |
| marketing campaign, there are several steps that | | | | Once you have selected your desired type of piece, |
| should occur prior to the beginning developments of | | | | you are going to need to determine what the overall |
| the actual mail piece. | | | | design of your piece will look like, where you will get |
| To start, define your expected outcomes and | | | | your mailing list from, how you will mail it, how you will |
| objectives. What kind of conversion and response are | | | | collect the responses of the leads, how you will follow |
| you expecting? Are these numbers realistic and what | | | | up with your leads and ultimately how you will convert |
| did you base the estimated conversions on? | | | | them. |
| Once you have narrowed down your expectations, | | | | Designing Your Offline Direct Mail Marketing Piece for |
| you will need to determine your time lines, budgets and | | | | Maximum Effectiveness |
| available resources. To run a successful direct mail | | | | Once you decide on the type of direct mail marketing |
| marketing campaign, you will need time to design, test, | | | | you will do, you need to design the layout of your mail |
| print and mail your piece. | | | | piece and your sales ad copy. |
| Testing is the number one thing you always need to | | | | Watch for the next article in my "Implementation of a |
| keep in the fore-front of your mind. Test, Test, Test. | | | | Direct Mail Marketing Campaign for Instant Income |
| You will also need to allow extra time for things that | | | | Through Direct Response Sales" series, where I reveal |
| will inevitably go wrong. Next, you need to decide what | | | | exactly how to design your direct mail pieces so they |
| type of direct mail marketing campaign will be the | | | | send your readers into a hypnotic buying trance. |
| most effective for your specific product or service. | | | | |