| The strategy of mass mailing is extremely important to | | | | on their email campaign without worry, only to find out |
| any online business, as it allows them to reach out to | | | | later, that their company has been blacklisted. |
| thousands of people in a single marketing campaign. | | | | The correct way to go about things is to use opt-in |
| The main problem when doing this though, is avoiding | | | | email marketing campaign. It is in fact an easier way of |
| getting blacklisted for SPAMMING. | | | | doing things, as it allows you to get straight to the |
| Small business owners know that opt-in email | | | | target market that is yours. Opt-in email marketing |
| marketing is a way around this problem. When you are | | | | allows you to add a link at the bottom of your mass |
| able to identify your correct target markets, and match | | | | email, which allows people to either unsubscribe from |
| them up with your appropriate product or service, you | | | | your mailing list, or 'opt-in' to receive more information |
| can be certain that you will make sales. Even in an | | | | from you. As a result you are eliminating people that |
| economic crisis these people will still buy more online, | | | | are not interested, and focusing on, and securing those |
| than in a store. | | | | who are. |
| An example of this is that ComScore Cyber - a web | | | | Opt-in email marketing helps you, the marketer, target |
| measurement firm - revealed that Monday's sales just | | | | specific groups or individuals, with offers that meet |
| prior to the inauguration of President Obama were up | | | | their regular requirements. What this method does is, it |
| by 15%. The same firm also said that on Cyber | | | | helps you find those people who want what you |
| Monday 2008, people turned to online sales at a rate | | | | offering, and are are willing to pay good money to |
| of 15% more than the previous year, and 33.4% of this | | | | receive it. You will supply them will 'real time' offers, |
| was generated through referrals. | | | | and create messages which will appeal to them. |
| This is extremely good news for an individual getting | | | | As you become more experienced with opt-in email |
| involved with opt-in email marketing, as it shows that if | | | | marketing you will discover that the quality of your list |
| you do it correctly, you will reap the rewards. There is | | | | increases, as you have targeted messages to specific |
| definitely a right way and a wrong way to do email | | | | people that have been buying your products. The |
| marketing. | | | | section of your list that you are sending these targeted |
| A lot of people that enter email marketing via the | | | | messages to will out-perform your other groups, far |
| internet go about it in the wrong way. They will often | | | | beyond your expectations. Opt-in email marketing will |
| buy a list from a broker, on the promise that it is a | | | | make sure that plenty of traffic is being driven straight |
| unique list, which has been well researched, and has | | | | to your door. |
| not been used before. The individual will then start off | | | | |