| First, let me say this lead quality has nothing to do with | | | | To find out what you can spend per lead divide how |
| how much you paid for them. What you have to | | | | much money you make per lead and divide that by |
| understand is the math involved. You can't just go out | | | | 100 for your one percent conversion rate. Because |
| and start a PPC campaign and set your cost per click | | | | only one out of one hundred will join your business. For |
| to whatever will get you in the top four positions. | | | | example, let's say we get $50 for each new recruit |
| Secondly, you must track every single thing you do. If | | | | and the attrition rate for a new recruit is three months. |
| you don't how are you going to know what's wasting | | | | Let's also say that we will make $10 per month off |
| you money and what is actually working. A couple of | | | | each one, so each person that joins our opportunity |
| ad tracking software that works great is Adminder | | | | we will make $80. |
| and Hypertracker. Before setting up a PPC marketing | | | | Divide $80 by 100 because of our one percent |
| campaign the first thing you need to know is how | | | | conversion rate. Based on this example we can spend |
| much do I get paid as a fast start bonus when | | | | $0.80 per lead. Knowing the math will save you a ton |
| someone joins my network marketing opportunity. | | | | of headaches and heartaches when setting up your |
| Next, find out the attrition rate for your company. You | | | | PPC marketing campaigns if you take the time to do it. |
| can find this out by calling your company. The next | | | | If you want to learn more about pay per click |
| thing you need to know is your average conversion | | | | marketing and how to get leads for free to make |
| rate. If you don't know use a conservative number of | | | | major money online make sure you read and follow |
| one percent of your leads that will join your business. | | | | the instructions in the resource box below. |