| p>Email marketing is one of the BEST tools that you | | | | "It ends tonight at midnight!" |
| can use to grow your business on eBay, Amazon and | | | | "Only 4 vases left." |
| beyond. Sending out newsletters, sales and promotions | | | | "20% off for the next 24 hours." |
| to your customers is one of the best ways to sell | | | | As with curiosity emails, urgency emails must follow |
| more products more often. | | | | through. If you're promoting a sale that ends at |
| However, there's an important KEY to successful | | | | midnight, it MUST end at midnight. Using a sense of |
| email marketing that most people overlook, and that is... | | | | urgency in your emails but not backing it up by doing |
| The TITLE of Your Email | | | | what you say you're going to do will cause your |
| In fact the way you title your email is SO important, the | | | | customers not to trust you. |
| success of your email marketing campaign depends | | | | And that will kill all chances of your prospect ever |
| on it. | | | | reading an email (or buying from you) again. |
| Why an Email Title is Important | | | | But if you DO have limited quantities of a product or |
| In your eBay listings your 55 character listing title is the | | | | the sale IS ending in 24 hours - writing an email title |
| "map" that helps searchers find your listings in eBay's | | | | with a sense of urgency is a great way to promote it! |
| search engines. | | | | Note: Fostering a relationship with your customers that |
| With email marketing, your title serves one primary | | | | is built on trust is the best thing you can do to build a |
| purpose...To get your email OPENED! | | | | successful business! As the old saying goes "You |
| Because an email that's not opened will never be read. | | | | must walk the talk." |
| And an email that's not opened will be the target of | | | | 4. Tell a story. We all love stories. It's part of human |
| the delete key. Therefore it's key to write an email title | | | | nature. Creating an email title that is a lead-in to a story |
| that will get your email opened and read. | | | | can be very intriguing to your buyers. |
| The payoff for you? A great email title and newsletter | | | | For example: |
| will bring you more customer sales! | | | | "I Found These Beautiful Crystal Vases for You in |
| Motivating People to Open Your Emails | | | | Maine" |
| Most sellers tend to send out emails with fairly generic | | | | "The History Behind Our Hand Crafted Wall Clocks" |
| email titles. For example:eBay Seller Email: Save | | | | "Why 9 Out of 10 Customers Prefer Our New |
| money! Shop my eBay Store for great deals | | | | Steamer" |
| New in my storeeBay: Great deals! | | | | Then in your email continue on with the story that you |
| Check this out! | | | | started. Emphasize the human connection. Your |
| Winter Clearance Sale | | | | customers want to buy from a person, not from a |
| And while there's nothing inherently wrong with these | | | | nameless, faceless eBay store or website. |
| email titles, there's also nothing engaging about them | | | | 5. Have fun. A little fun and humor in your email title can |
| either. They are all fairly generic email subject titles. | | | | go along way. Have fun! Be creative. |
| You certainly can intermix generic titles into your email | | | | This past holiday season I received an email from an |
| campaign, but use them as the exception not the rule. | | | | eBay seller with a title that read... |
| You might think that writing an intriguing email title | | | | "A Sale So Hot Even Santa Stopped to Shop!" |
| requires a lot of work. Not so! | | | | I opened this email immediately! |
| With the knowledge you're about to gain in the next | | | | The Writer's Insider Secret Ideas for Email Titles |
| section (and a little help from a tried and true writers | | | | Now you may be thinking... "This sounds like a GREAT |
| tool )you'll be writing effective emails titles in no time! | | | | idea but I don't have a creative writing bone in my |
| 5 Strategies for Writing Titles that Get Your Emails | | | | body." |
| Opened | | | | Well the good news is that a copywriting degree is not |
| Next we're going to look at 5 different strategies you | | | | required to create a clever email title! |
| can use to get those emails opened! | | | | You see examples of good email titles are all around |
| These 5 kinds of email titles will engage your reader | | | | you. In fact, your next email title may be as close as |
| and inspire them to OPEN your email! | | | | the magazine on your desk! |
| 1. Target your email title to your customers interests. | | | | Writers have an insider secret for coming up with |
| The more specific the better. If you're sending an email | | | | good ideas for email titles, emails, advertising copy, |
| in which you want to promote your vintage lace linens, | | | | articles etc.... |
| rather than using a generic email title such as "Check | | | | It's called a "swipe file". |
| Out Our New Linens" create a more specific title such | | | | A swipe file is a collection of tested and proven ads, |
| as "Introducing Our One of a Kind Vintage Lace | | | | sales letters, headlines etc. You'll use your swipe file as |
| Linens" | | | | a springboard to write your own email titles. |
| Generic title: Check Out Our New Linens | | | | Now you won't be copying the headlines directly, but |
| Targeted title: Introducing Our One of a Kind Vintage | | | | rather taking bits and pieces of titles and repurposing |
| Lace Linens | | | | them for your own specific niche email! |
| As you can see, the 2nd title targets a very specific | | | | For example, this title used on a recent People |
| audience and arouses curiosity about the new, unique | | | | Magazine "The Real Reason People Gain Weight" can |
| linens you've just brought in stock. Which brings us to | | | | be re-purposed for your pet products store: |
| our second strategy... | | | | "The Real Reason Your Pet Gains Weight" (This could |
| 2. Arouse Curiosity. People are naturally curious. And | | | | be used to sell pet exercise products.) |
| we like having our curiosity peaked! An email title that | | | | "The Real Reason Your Dog Keeps Shedding" (This |
| peaks your reader's curiosity is likely to get opened. | | | | could be used to sell dog deshedders.) |
| For example... | | | | When you come across an email title or headline you |
| The owner of a pet products store could write an | | | | like, simply make a note of it in your swipe file. |
| email newsletter with a title of... | | | | Note: In case you are worrying that this is plagiarism, it's |
| "The Top 3 Things Every Poodle Owner Must | | | | not! |
| Possess..." | | | | Keeping a swipe file is a common practice used by |
| A seller who wants to promote flat irons (for your hair) | | | | advertising writers, authors, anyone who creates copy. |
| in their email marketing newsletter might write... | | | | It's perfectly legal to take an existing heading and |
| "How to Turn Your Unruly Hair into a Sleek and Shiny | | | | target it to YOUR market. And while you can't use the |
| Mane" | | | | email title "Got Milk?" you can repurpose it to "Got |
| By using an element of curiosity in your email title | | | | Game?" "Got Candy?" "Got the Latest Shirts for |
| people will want to click on your emails and see what's | | | | Spring?" etc. |
| inside! | | | | To help you find samples for your swipe file, simply |
| Note: Do NOT make your curiosity emails SPAMMY | | | | take a look at the headlines on the covers of |
| or MISLEADING. Curiosity alone with no substance will | | | | magazines in the grocery stores, tabloids, and |
| turn people off. If you are going to use an element of | | | | newspapers. Look at the emails other companies send |
| curiosity in your title, make sure you follow through on | | | | YOU. |
| your promise and deliver the "goods" within the email | | | | When you look at these headlines with a fresh "eye" |
| content. | | | | you'll see that most headlines today are variations of |
| If you are promoting "The Top 3 Things Every Poodle | | | | existing headlines. |
| Owner Must Possess..." - your email must follow | | | | Newsletters in Your Niche |
| through and share those top 3 things with your | | | | Signing up to receive emails in from other online |
| customer. | | | | retailers in your niche is a great way to get some |
| Misleading email titles are even worse. "Loose 150 lbs | | | | creative ideas about how to market products in your |
| in 30 days" is simply untrue and will cause your | | | | category. |
| readers to immediately delete your email. | | | | For example, if you sell in the Home and Garden niche, |
| 3. Use Urgency. No one wants to miss the big "it". That | | | | sign up to receive the free email newsletters from |
| one thing they wished they'd known about. Email titles | | | | stores like Smith and Hawken, Plow and Hearth etc. |
| that convey urgency will ensure that your customers | | | | I guarantee you'll get some GREAT marketing ideas! |
| at least give your email a quick glance! (Once they're | | | | Start Writing Better Email Titles Today |
| reading you can grab them with your copy!) | | | | Email marketing is one of the fundamentals that you |
| Your email title can contain an element of scarcity. | | | | need in your marketing toolkit! |
| For example: | | | | |