| It is important to know that spam is basically any email | | | | Double opt In marketing ensures that the subscriber |
| you receive that is promoting anything without your | | | | subscribed to your list himself/herself. This is the best |
| consent. If you have a small home based business and | | | | email marketing practice because it means that the |
| you think of selling or promoting your products online, | | | | subscriber showed interest in your product before you |
| you can very easily make a wrong step because you | | | | start your marketing campaign. Therefor such an email |
| never intended any harmful action by sending out | | | | marketing opt in solution is not only legal but a targeted |
| information to a few people you thought should be | | | | email marketing campaign should also convert better. |
| glad you told them about your product. It may be | | | | AUTORESPONDER SOFTWARE VS |
| something that they all should have as it can save | | | | AUTORESPONDER SERVICE: |
| them a lot of money and frustration and.... | | | | The best way to capture your potential customer as a |
| You can fill an more reasons why they would love to | | | | lead into your mailing list in a legal way, is to either use |
| hear from you and learn about your products. | | | | web based email marketing software which is installed |
| SPAMMING IS ILLEGAL: | | | | on your website, or using a web based mailing list |
| The fact still remains that it is against the law to spam. | | | | management service. The marketing software or |
| For that reason you should always use a system that | | | | mailing list service is also know as an autoresponder. |
| use permission based email marketing to promote your | | | | The autoresponder service comes with a monthly |
| product. If you use a free email address to spam, | | | | cost but you have the advantage of your lists being |
| normally a spam complaint should result in your email | | | | managed by experts in the field. Not "if" but that |
| account being deleted. If you use a domain name email | | | | "when" you receive a spam complaint, you can be rest |
| address for your online promotions and you disobey | | | | assured as they are most probably whitelisted and |
| the CAN-SPAM act, your domain can be blacklisted. A | | | | nothing will come from the complaint. However, having |
| Blacklisted domain can still send out emails but almost | | | | the autoresponder software installed on your website |
| all internet service providers will delete your email and | | | | will give you only the evidence needed when when |
| not pass it on to their users' email addresses. | | | | you are accused of spamming. The evidence may |
| PERMISSION BASED EMAIL MARKETING: | | | | help you fight to get your domain whitelisted again but |
| To legally promote anything via email, you must use | | | | it will take time. Ultimately even though it may prove |
| permission based email marketing. At first they had | | | | your innocence, may not keep you out of court. |
| two options - Single Opt In and Double Opt In. Since | | | | I would much rather pay the monthly fee for a |
| spammers misused the Single Opt In process to make | | | | whitelisted autoresponder list management service and |
| their spamming efforts seem legal, this all changed. | | | | know my data is secure and no one can harm my |
| Now you have to use Double Opt In. | | | | online business by crying wolf. |