| One third of the planet depends on technology for | | | | promotional targets. |
| implementing projects in convenience. When you talk | | | | Specify the schedule. Decide on the number of hours |
| about book marketing, the hottest spot would be the | | | | to spend in your book marketing campaign. It's better |
| internet-where billions of people share information | | | | to do it in a daily basis so you won't be burdened with |
| across the world. Online book marketing tools are | | | | so much work. Plot your calendar and set a daily hour |
| widely used, such as author websites, email | | | | routine. Make sure to maximize your free time. |
| advertisements, online directory listings, newswire | | | | Make little chunks. In doing large projects, it will be more |
| providers, podcasts, banners, publicity bundles, etc. | | | | difficult if you do it all at once, especially if you are |
| However, with the presence of powerful marketing | | | | employed. Break large tasks into smaller chunks, in this |
| tools, authors seem to forget one of the primary | | | | way, you won't have a hard time to schedule and |
| characteristics of self-publishing that is-to self market | | | | wrap them up. |
| their books. | | | | Sort out and group. Jot down all your tasks, sort them |
| You might be wondering how much time you should | | | | out and place them into categories. You can save a lot |
| dedicate to implementing your book marketing | | | | of time when you establish and maintain your writing |
| campaigns. There can be no accurate answers. | | | | momentum. |
| Spending time in promoting your books depends on | | | | Get organized. Pile your papers and sort them out |
| your goals, priorities, and your book marketing plan. | | | | according to categories in different folders or storage |
| The primary key for a successful book promotion is to | | | | containers. Maintain a database where you can store |
| anchor tasks on your book marketing strategy plan; | | | | information on all your websites, blogs, forums, and |
| this already includes your goals, objectives, marketing | | | | your usernames and passwords. Keep a tracking |
| tactics, magnitude, duration, and all the other specifics. | | | | report on your tasks, ideas, and marketing tactics. |
| Your book marketing strategy plan serves as your | | | | Take time for refreshments. Don't hinder yourself from |
| guideline, so make sure to draft a schedule in | | | | taking a break once in a while. Just remember not to |
| implementing your campaign. | | | | over do it. |
| The following are tips on how to make the most of | | | | Marketing tools cannot and will never be a substitute |
| your time in doing book marketing campaigns: | | | | for the time you should be devoting in promoting your |
| Set your priorities. When you choose to prioritize your | | | | books. Although, yes, they are essential, they don't |
| book promotion tasks, it means that you must learn to | | | | work as substitutes. It should not work that way. Book |
| identify which tasks have the highest potential return | | | | marketing tools and the time for book promotions are |
| on investment. You can divide your tasks in a quarterly | | | | complementary. That's what self-publishing is all |
| basis so you don't have to think about doing all things | | | | about-being able to step up in the market through your |
| all at once. It's best to have daily, weekly and monthly | | | | own efforts. |