| There are two basic types of email campaigns that | | | | induce visitors to subscribe to your list. |
| can be used to make money online. One is the email | | | | 3) Send your subscribers only very valuable |
| campaign that uses the list you purchased online and | | | | information. Develop a relationship with your |
| has been mailed to umpteen million times. That list is | | | | subscribers. Bet them to look forward to your emails |
| very unresponsive, tends to generate spam | | | | so they will open them gladly, and read them gladly, |
| complaints, and, although it may create a marginal | | | | and respond...gladly! |
| return, it is a headache. | | | | This seems very simple to do, and it is. Far too many |
| The other is the email campaign that uses your own, | | | | people try to over complicate things and use 200 |
| personally created list, and is only mailed to as often as | | | | proven steps to get the job done. Why use 200 steps |
| you choose. That list is highly responsive, does not | | | | when 3 or 4 will work just fine? |
| generate spam complaints, and creates a large return. | | | | Once you have developed a relationship with your |
| So which to choose? Your own list, of course. But | | | | email list, you can begin to promote your product, web |
| what if you do not have your own list? Build one. | | | | site, or whatever else you have that earns you your |
| That's right, build your very own list. | | | | online income. |
| How do you do that? | | | | But you must develop the relationship first. |
| 1) You must have a web site and an autoresponder. | | | | Which would you prefer? To send an email to your |
| Put a web form on one page of your web site (the | | | | small, responsive list of subscribers and receive a |
| page where you send traffic) and send those leads to | | | | healthy response, or send an email to a large, |
| your autoresponder. | | | | unresponsive list that comes complete with multiple |
| 2) Offer a free ebook or other valuable give-away to | | | | spam complaints. |