| If you own a business and are looking for a marketing | | | | however you know that it is not as easy as it looks. |
| consultant you need to determine the best place to | | | | You must be aware of fake marketing gurus who |
| find such a marketing guru. There are many people out | | | | teach seminars and have trained thousands of people |
| there that can help you with your small business or | | | | in workshops, as many of these people are only trying |
| large business as far as marketing is concerned. But | | | | to sell you on their program, cassette tapes and |
| choosing a good marketing consultant is not easy. | | | | marketing books. |
| You need to find someone that has expertise in your | | | | In my 27 years in business I have read over 300 |
| industry or similar business models. Hopefully their | | | | marketing books and probably purchased every single |
| experiences have been successful and hopefully they | | | | cassette tapes seminar on marketing from Nightingale |
| have had some failures so they know what not to do. | | | | Conant and I must say many are very good, but what |
| After all they will be spending your money and there is | | | | I have learned along the way from personal |
| little risk for them. Of course they want to do well | | | | experience is much better. |
| because that means you will keep hiring them and | | | | When looking for a good marketing consultants it is |
| paying them. | | | | best to have someone who has regional experience in |
| Even if you already have a good marketing program | | | | your area in your market sector and understands your |
| you probably realize that you need to upgrade and | | | | industry. Be careful of people teaching short |
| give it a makeover once in awhile. Your goal of course | | | | presentations, training seminars, workshops and quickie |
| is to get new clientele and get them to be down your | | | | two-month courses. Please consider this in 2006. |
| door instead of chasing them. That sounds simple, | | | | |