| If you are into email marketing, you must know the | | | | Enticement An effective signup form is only as good |
| importance of opt-in form. You can either use it on | | | | as its enticement. Your "enticement line" will play a key |
| your own site or build a separate page for it. I | | | | role in attracting attention and convincing people to |
| personally suggest that you build a separate page for | | | | trust you enough to give you their contact information. |
| your opt-in campaign. It helps user to focus on the | | | | It's best to explain the benefits of your enticement and |
| specific thing you are offering. | | | | include a few samples, testimonials and a strong call to |
| There are certain rules to create an effective opt-in | | | | action. |
| form. Perhaps, this is the hardest part in an email | | | | An example "enticement line" would be: Subscribe to |
| marketing campaign right before creating an enticing | | | | the Garden Tips Monthly Newsletter now to receive |
| sales message. People are getting weary of opt-in | | | | tips, tricks, and techniques from experts on how to |
| forms so they are not giving out their contact | | | | better grow and care for the most beautiful garden in |
| information these days. However, do not assume that | | | | your neighborhood. |
| opt-in marketing is dead. It is not. It's just related to how | | | | Offer OptIn Incentives There are a variety of |
| you present the enticing offer for opt-ins. | | | | incentives that when used properly will significantly |
| People are not creating good offers these days. They | | | | increase conversion rates. Bonuses like, whitepapers, |
| tend to give away free stuff that is really free | | | | discounts and special reports have been proven to |
| elsewhere. So the golden rule is to create a strong | | | | entice prospects into leaving contact information as |
| offer and give your visitors something really hard to | | | | well as their permission to be contacted with further |
| resist. 99% chances are they will never resist the offer | | | | information. Within your welcome message, you |
| and take it up. For example, you are selling dog training | | | | automatically provide a link to extras that you promise |
| course. You need to give away a few videos of you | | | | or include coupon codes. |
| training a dog. Ask people to watch the second part | | | | Form Design A well designed registration form can |
| by entering their name and email address. This way | | | | substantially improve conversion rates. Far too often, |
| they will eagerly type in their email addresses and | | | | complex registration forms that are not clearly |
| name and access the part 2 of the video. | | | | explained make a consumer skeptical. Unless you are |
| Positioning It stands to reason that the more often | | | | integrated your sales lead form with your newsletter |
| your prospects are exposed to your signup form the | | | | subscription form, it's wise to keep your registration |
| greater the chance that they will notice it -- and | | | | form simple and the information you request to a |
| actually sign up. But as with anything else, people also | | | | minimum. Focus on the key contact information first |
| have a saturation point and if they are exposed to a | | | | and throughout your relationship request additional |
| message too often it can backfire as well. It's always | | | | details. |
| best to strategically place your signup forms and | | | | To maximize subscriptions, most site owners will just |
| approach a prospect and customer when they are the | | | | ask for first name and email address initially. On your |
| most receptive. We have found the best places to put | | | | form make sure you clearly outline your privacy policy, |
| a signup form are either on the top right of a page, on | | | | as well as what customers will receive after they |
| the left hand navigation bar, or at the bottom of the | | | | signup. |
| page directly after the content. | | | | |