| As an entrepreneur or business owner, you know its | | | | or opt-in pages, those new leads will be automatically |
| critical to be in touch with your customers. Thats how | | | | entered onto your list so you can market to them in |
| you stay top of mind with them, and how you build | | | | the future. |
| trust. And as I am sure you have heard many times, if | | | | Now that youve set up your account, and have |
| people trust you, they will buy from you. Email | | | | uploaded your list, its time to begin communicating. It's |
| marketing also increases your chances of getting | | | | okay if you only have ten people on your list, just start |
| word of mouth referrals, because people can easily | | | | communicating with them and providing value to them |
| forward your email to their friends and family, which is | | | | a couple times a week. Daily emails are generally too |
| a beautiful and effective recommendation of your | | | | often and get annoying, unless people specifically |
| business by someone's friend or family member! | | | | signed up for a daily tip. However, if you are |
| The easiest and most effective way to stay in touch | | | | communicating with your list any less frequently than |
| with your list of existing customers and prospects is | | | | once every two weeks or so, you run the risk of |
| through email marketing. The way to make it | | | | people forgetting about you entirely in this age of |
| automatic so that you do not spend hours and hours | | | | information and short attention spans! Another helpful |
| emailing all of your leads is to use a service called an | | | | tip: dont use ALL CAPS or exclamation points in your |
| autoresponder. Thats just a fancy name for a service | | | | email subject lines, because Spam filters will likely |
| that sends emails automatically on a certain | | | | identify these emails and pull them out before your |
| predetermined timeline to your list. If you wanted to, | | | | customers can read them. |
| you could sit down one day and write thirty different | | | | When thinking about content for your emails, keep it |
| emails, and then tell your autoresponder service to | | | | short, to a few paragraphs at maximum, and keep |
| send a different one each day to your entire email list | | | | your content focused on one primary message. You |
| for an entire month! That's probably overkill and you | | | | are trying to deliver one important message in your |
| would annoy a lot of customers if you bombard them | | | | email, not tell them everything about your industry or |
| every day, but this example shows you the power of | | | | everything you can do for them. Remember, youll be |
| autoresponders. Imagine if you had to write a separate | | | | communicating with your audience again soon enough! |
| email every day to each of the hundred or thousand | | | | And, make sure you keep your content interesting and |
| people on your email list for thirty days. You would | | | | useful, so that your customers get in the habit of |
| never get it done, but you could get it done with an | | | | opening your emails and not just deleting them as |
| email autoresponder system. If youve ever signed up | | | | useless promotion. Useful, funny and/or entertaining is |
| for something online, its likely that youve been on the | | | | so much more powerful for growing your relationships |
| receiving end of an autoresponder email. So many | | | | with your prospects and customers than dry, |
| internet marketers use them because they work so | | | | information overloaded, or overly promotional. |
| well. | | | | Now that youve written the first email, you can create |
| There are several inexpensive email-marketing | | | | an autoresponder series in your email marketing |
| services, such as iContact, Constant Contact and | | | | account, and make this email the first one in the |
| AWeber. They are in the range of $10-15 a month and | | | | autoresponder series. Then, you can draft as many |
| its incredibly easy to set up your account. I personally | | | | follow up messages as you would like, and set them |
| recommend iContact, as I have used all three that I | | | | to be sent automatically to this list on, for example, day |
| mentioned in this article plus another one called | | | | 4, then day 7, then day 12, etc. This way you can |
| 1ShoppingCart in my own businesses, and have found | | | | knock out a months worth of marketing in one shot, |
| iContact's system to be the easiest and most | | | | quickly and easily! You have now enabled your |
| user-friendly. Then, if you have a bunch of existing | | | | business to communicate with customers and |
| customer emails, you can upload your list of existing | | | | prospects instantly and continually, for only a few |
| customer email addresses from an Excel file to your | | | | dollars a month. Email marketing should pay for itself |
| new account, and youre ready to go! As you add new | | | | very quickly, as it usually only takes one new customer |
| names to your list using strategies like squeeze pages | | | | or add-on sale to pay for the service itself. |