| Website Marketing is still in its infancy the stage of a | | | | capture a specific market share where at this stage, |
| young but is now a slowly maturing segment of | | | | you can also study your competitor's figures (if these |
| business marketing. In recent years, web marketing | | | | are available) and determine all possible internet |
| continues to grow even in a volatile and highly | | | | marketing resources that are needed to be used to |
| competitive environment. As a business owner, you | | | | reach the goals. |
| might be very eager to get your website marketing | | | | Here are some hints that may be helpful to determine |
| bring in cash flow and you expect high ROI (Return of | | | | what the total marketing budget percentage should be |
| Investment) from your efforts but the dangers and | | | | allotted for the website marketing campaign. |
| risks that come along can also cause a lot of worries. | | | | - For pharmaceutical products such as medicines or |
| Website marketing is a very powerful means of | | | | alternative products, it is advised by website marketing |
| promoting your business, but when done | | | | experts to allot up to 25 percent. |
| inappropriately, everything can also fall out like a deck | | | | - When you're across different industries, the average |
| of cards. | | | | is somewhere 6 percent to 10 percent. These figures |
| Before starting a website marketing campaign, | | | | could grow as your website marketing gains stability. |
| business owners, together with their business team, | | | | That would be the time when website marketing is a |
| should first huddle and organize a list of strategic | | | | primary tool to reach the target market. |
| marketing objectives. If this stage is not taken seriously, | | | | - If your main marketing strategy is through offline |
| there is a big tendency that you would burn out and | | | | methods, or you have unconventional demographics, |
| put all your investment dollars to waste quickly. | | | | the budget percentage could go as low as 2 percent. |
| Website marketing goals should be spelled out clearly | | | | These are very important reminders to everyone who |
| and it has to be harmonized with the business' mission | | | | wants to leverage the power of website marketing: |
| and vision. | | | | - Study shows from internet marketing experts that 90 |
| When planning the budget for your online marketing, | | | | percent of major search traffic comes from organic |
| think of it as building a house. The most crucial step is | | | | listings. It means you need to get your website listed on |
| to research is the stage where you choose your | | | | the top page of Google, Yahoo, and Bing or the top |
| neighborhood. This is more about knowing who your | | | | local search engines in your area. |
| competitors are. Envision the end goal that you want | | | | - There is an average of 6 billion search queries every |
| to accomplish. In this stage, you can do some mind | | | | month and you're part of the statistics since you |
| mapping in order to design your strategy. When building | | | | probably found this website through search engine |
| a house, you will also be hammering nails and that | | | | queries. |
| represents your budgeting tactics. If you don't do this, | | | | - There are differences in what the website marketing |
| your campaign will surely be in big trouble. | | | | experts say about the market share in worldwide total |
| That said here are the rudiments of how to budget for | | | | searches among the three giant search engines but in |
| a website marketing campaign: Gauge your online | | | | average, Google gets 50 percent of the market share, |
| marketing project. You can base some of the | | | | Yahoo grabs 25 percent, Bing has 15 percent, and the |
| numbers from past successful campaigns which | | | | remaining 10 percent is from other sources. |
| should be similar to what you have in mind. Then | | | | The number of online searches grows daily so when |
| pinpoint the percentage of total sales per month that | | | | you don't plan a good strategy, put a good budget for |
| you wish to reach through your online marketing | | | | your website marketing campaign, or delay integrating |
| campaign and to do this you can start at the end and | | | | it with your business promotion, then you would be |
| slowly work backwards so that you will know where | | | | leaving the table without a dollar. Get your share of the |
| to begin. After, you can now strategise how to | | | | market now before someone else does! |