| The new style of Internet marketing includes much | | | | Good question. Simple explanation. |
| more than just getting ranked on Google and Yahoo | | | | All clients need a customized marketing strategy on |
| or Bing. However, these are still very large | | | | the Internet to succeed. If you are a doctor's office, |
| components of successful web marketing strategies. | | | | you need to be marketing to sick people. If you are an |
| Qualified, targeted, web leads are necessary to | | | | auto garage, you'll need to market to car owners. We |
| succeed in our technological age. | | | | always recommend to clients that they pursue both |
| Our current business clients average about 25-75% of | | | | methods. |
| their web traffic from "organic" search engine ranking | | | | Pay-Per-Click advertising will give you immediate |
| results depending on where they focus their marketing | | | | results with cost per clicks. But, once you stop paying |
| dollars. "Pay-Per-Click" generates about 35-55% of | | | | for PPC ads, the leads will stop as well. Organic SEO |
| web visitors and the rest of the leads come from | | | | marketing will take longer to rank, 3-9 months |
| blogs, listings, press releases or links from other sites | | | | sometimes, using 'White Hat" companies and best |
| linking back to them. Let's talk about the "WHAT" you | | | | practice techniques, but could cost you less in the long |
| are getting for the money you will spend. | | | | run. ("Black Hat" marketing can get you banned from |
| There are a number of Internet marketing strategies | | | | Google.) |
| that will generate user traffic to your website. Let's | | | | Why? Because once you've paid 1,000's of dollars for |
| cover the 2 major ones. | | | | organic search engine optimization in the search engine |
| 1. "Organic" Search Engine Marketing - SEO(Search | | | | rankings, clicks are coming in and it can be a low |
| Engine Optimization) - This method involves getting | | | | expense to maintain it's position into the future while |
| your site ranked on the 1st page of Google by | | | | the clicks keep coming. |
| optimizing your site "naturally" so you don't pay when | | | | This is where the expertise of your Internet marketing |
| someone clicks on your link. The basic SEO techniques | | | | consultant pays off the most. They will focus your |
| used for this are: | | | | marketing dollars so that you are displayed in front of |
| · Keyword Analysis - What are your | | | | those "qualified" people who are looking for your |
| customers searching for? What words didn't you think | | | | service or product. These are the areas you should be |
| of? | | | | getting upgraded and consulting on to increase your |
| · Volume Analysis - Which keywords are | | | | web traffic. |
| being searched for more often? | | | | How much should I expect to pay for a Internet |
| · Website Layout - Relevant SEO friendly | | | | advertising and marketing? |
| content and good SEO link structure. So important. | | | | It usually costs about the same as advertising in the |
| · Keyword Density - The keyword ratios of | | | | Yellow Pages Directory or in a Big City Newspaper. |
| your content and text. Too much can hurt you. | | | | You pay more for bigger coverage. It can be less |
| · Link Building - "Quality" SEO links on and off | | | | depending on how competitive your industry is. |
| your website. Beware of link farms. | | | | Promoting a "Los Angeles Law Firm" or a "Houston |
| 2. "Sponsored" Search Engine Marketing - | | | | Plastic Surgeon" is going to be more than marketing a |
| PPC(Pay-Per-Click Advertising) - This method involves | | | | website for a "Denver Auto Mechanic" or "Wyoming |
| paying to have your website link placed at the top of | | | | Vacation Ranch". The reason being is that certain |
| search engine ranking results. You bid for the | | | | industries are willing to put more money into their |
| placement and only pay when someone clicks on your | | | | marketing success. |
| link. | | | | Some web marketing campaigns can be as little as |
| · Creating a Google AdWords Account | | | | $600 a month for 9-12 months of marketing support |
| · Targeting Ad Campaigns to Your Industry | | | | for a small niche company or service, while others can |
| · Keyword Specific Ad Groups | | | | be $10,000 per month for 2 years. And, you should |
| · Tracking Better Performing Ads and | | | | always continue with SEO maintenance once you |
| Cheaper Ads | | | | start ranking in Google or Yahoo otherwise your labor |
| · Managing Daily and Monthly Budgets | | | | will be wasted once your competitors come after you. |
| · Tracking Conversion Leads | | | | Remember, your competitors are always after you |
| Are They Good "Qualified" Leads? | | | | too. In order to get one of those top ten spots on |
| You can always generate random, junk, web traffic | | | | Google, you'll need to push someone else off the page. |
| that is not "targeted" with 10,000 website hits a day | | | | They will notice...I promise. |
| with a scam or something crazy. But, that person is | | | | In the end, when you choose an Internet marketing |
| not "qualified". Make sure you are spending your | | | | consultant to work with, they should provide you with |
| Internet marketing budget on quality web leads who | | | | monthly reports showing: |
| actually want your product or service. | | | | 1. How much web traffic you are getting? |
| The Internet search engines now allow a person to | | | | 2. Where the web traffic is coming from? |
| search for exactly what they want. A "Baby Blue | | | | 3. What pages on your site get more traffic? |
| Burton Snowboard" is very specific. Where as, | | | | 4. What pages you are ranking on Google, Yahoo, |
| "Chicago Pizza" is more general. Both produce ten top | | | | Bing(MSN) with for your specific keyword phrases? |
| search results which any online merchant with a | | | | We believe you should see the results that you are |
| website can market to. | | | | paying for. Your Internet Marketing provider should |
| If you sell that type of product, and your "Organic" and | | | | always be sending you a monthly report with the |
| "Pay-Per-Click" search engine marketing campaign is | | | | above listed tracking information on it for your |
| set up correctly, your website's link should be showing | | | | marketing campaign. |
| up on the 1st page of Google when someone | | | | Other than that, look for credentials and previous client |
| searches for it. And if your SEO marketing copy is | | | | results. If they have a good rating with the BBB and |
| well written, they will click on your link instead of your | | | | they can show you a list of 1st page ranking clients, |
| competitor's link. | | | | you are probably on the right track to a successful |
| Which Internet Marketing Strategy Should You Use? | | | | web marketing campaign. Enjoy the new leads. |