| Many small businesses are closing their doors in | | | | involve: |
| today's global economy due to the inability to properly | | | | 1. building an effective website to market your |
| market their business. The fact is that most people will | | | | products |
| only travel within a 5 mile radius of their home for | | | | 2. placing local online ads |
| products or services. With this in mind, businesses | | | | 3. email marketing |
| have got to find a way to constantly be expanding | | | | 4. forum marketing |
| their customer base. If a business has products and | | | | 5. social networking and social bookmarking |
| services that can be sold and shipped to customers, | | | | 6. direct mail campaigns |
| the web presence of that business could determine if | | | | 7. video marketing |
| that business succeeds or fails. | | | | All of these methods work well individually, but |
| Web presence is more than just having a nice looking | | | | together, they are very powerful. There are tools |
| website. It involves having a clean looking site that | | | | available online to automate many of the methods |
| focuses on 5 or 6 popular products and marketing | | | | described above. Concentric Local Advertising explains |
| them heavily. Web presence is also about how your | | | | what tools work best and where to find them. For |
| site ranks in the search engines when someone does | | | | example, there is a program called Twit Source which |
| a search for your niche. Many people today use the | | | | helps to marketing to social networking sites. Another |
| internet to find information. If your business and | | | | program called the Tweet Tank can help you to |
| products can be found easily when someone types in | | | | automate Twitter. These programs are very cost |
| various keywords, you should make many more sales. | | | | effective when you look at the amount of time that |
| If no one can find your business, it is just like locking the | | | | can be saved from entering all information and |
| doors and staying closed for the day. Web presence | | | | comments manually. |
| can affect what businesses are able to sustain this | | | | In conclusion, constant marketing must be done in order |
| economic time. | | | | to keep a small business running. If a business has a |
| To build a strong web presence, Concentric Local | | | | strong web presence and utilizes online local |
| Advertising focuses on utilizing many marketing | | | | advertising effectively, the chances of gaining more |
| techniques simultaneously and putting them on auto | | | | customers will increase. These advertising efforts can |
| pilot. Many of the marketing strategies are either free | | | | be done manually, as well as simultaneously through |
| or low cost, but all together they are a powerful force. | | | | automation tools. What ever the case, it is crucial that |
| Using this technique, even the struggling marketer can | | | | small businesses continually try to keep the attention of |
| find affordable small business advertising. | | | | their customers while trying to introduce their products |
| Some of the methods of Concentric Local Advertising | | | | and services to potential customers. |