| Advertising is very costly for businesses. Large | | | | What are the different forms of free advertising? |
| companies spend millions of dollars in advertising to | | | | Word of mouth advertising. If you have a friend who |
| ensure that the public will patronize and use their | | | | use your product, and he is happy with it. You can ask |
| products. However, for small and start up businesses, | | | | him to tell his friends about the product and his |
| advertising may not apply to them because surely, | | | | experience with the products. |
| they do not have millions of dollars to spend like large | | | | Email advertising. This is about sending emails to |
| companies do. | | | | potential clients telling them about the existence of |
| This notion is incorrect. Small business, even | | | | your product. However, because of the fear for spam, |
| established business take advantage of free | | | | you should avoid sending unsolicited emails. You will |
| advertising. Now, what is free advertising and how can | | | | therefore need to build your own list; you can do this |
| a product or service take advantage of free | | | | by offering freebies or free trial and asking them if |
| advertising? | | | | they would want to receive further information about |
| Before we move on, let us define what advertising is. | | | | the product you are advertising. |
| Advertising is a form of announcement that excites | | | | Create a website. Your website is your online store |
| the public towards a certain product or service. It is a | | | | and your online advertisement as well. Ensure that you |
| continuous process of calling the attention of the public | | | | will be able to lead customers into your website and |
| about the features and benefits of a product or | | | | tell them about your products. You may likewise offer |
| service. Large companies endeavor to pay television | | | | free trial of the products as a form of promotion. |
| airtime, pages of a broadsheet or install billboards in | | | | Blog advertising. Blogs work like your website; you do |
| buildings. By advertising their products, they are sure | | | | not need to pay anyone to update your blog. If you |
| that the public knows about their products and what | | | | know your product by heart, you may post continuous |
| the products can do for the public. This translates to | | | | articles in your blog and invite them to use and try your |
| more sales for them. | | | | product. |
| Now, let us move on to free advertising, what is this | | | | There are many other forms of internet advertising |
| and how can free advertising help startup companies? | | | | and most of them come free. The only cost is your |
| Free advertising works the same way, it will need to | | | | time. |
| induce the public to patronize and use the product they | | | | The internet is a huge marketplace; ensure that you |
| are advertising. However it does not need to cost you | | | | can get a piece of this profitable way of marketing |
| money. You will need to spend time in creating your | | | | your products and take advantage of free |
| sales letter and incorporate a visual in it but you will | | | | advertisement that goes with continuous presence in |
| surely getaway with spending many dollars. | | | | the World Wide Web. |