| There are so many people who are looking for FREE | | | | the whole email on your ad is on a page by itself. It is |
| advertising, and that's okay. Free advertising should | | | | the most expensive ad group, but the click through |
| only be a means to generate additional income to | | | | rate can be huge. I mean, this is an ad all about your |
| allow you to start using more targeted advertising | | | | product/service that goes out to people specifically |
| methods which you must pay for. My favorite form of | | | | interested in learning more about that product, service |
| paid advertising is Newsletter Advertising or Ezine | | | | or industry. |
| Advertising. | | | | Now I offer a small little tip that could save you |
| Ezine's are topic specific email newsletters that are | | | | thousands. A rule of thumb is to not pay more than $4 |
| sent to only the people who ask for it. The frequency | | | | 1000 subscribers on a newsletter list. For example, let's |
| of the newsletter depends on the publisher; some are | | | | say you pick a newsletter you would like to advertise |
| daily, weekly, monthly, etc. Most ezines are delivered | | | | in. That newsletter has 75,000 subscribers and it would |
| by mail, but there are some that are delivered through | | | | cost you $50 to run the ad. If you do the math, you |
| the use of blogs. The major benefit to using ezine ads | | | | would be paying about $.67/subscriber. That is |
| is that this form of advertising is the most targeted | | | | awesome compared to what you would pay for an |
| form of advertising as well as the most profitable. The | | | | offline magazine ad right?! Now let's assume that 10%, |
| reason is because people who want to know about | | | | or 7500 of that TARGETED group decided to look |
| golf and golf products subscribe to that topic related | | | | more at your offer. If 10% of those people wanted to |
| newsletter ON PURPOSE. Their intent is to stay | | | | even look deeper, that's 750 prospects that are now |
| abreast of new products, how to become better | | | | leads in your system to follow up with. Wow! Lastly, |
| articles and overall an interest in golf. If you have a | | | | let's go ahead and say that another 10% or 75 people |
| product or service related to golf, to place an ad in a | | | | make the decision to buy from you. If you made $20 |
| newsletter read by golf lovers is the best move you | | | | for each sale, that would be $1500 in sales to you! |
| can make. | | | | That is a $1,450 profit from a little $50 ad. In my book, |
| There are three types of ads you can use: solo ads, | | | | that is going from zero to hero! |
| sponsor ads and classified ads.o Classified ads are the | | | | If you value your time, you have to do targeted |
| cheapest and the smallest. They are 3-5 lines, run in | | | | advertising. And since newsletters provide the best |
| blocks and receive the least clicks.o Sponsor ads are | | | | form of targeted advertising, it is also the basis of |
| one step up from classifieds. They are placed at the | | | | online success. |
| top of the page (like how a banner is), are 10-15 lines, | | | | If you would like to find more information about how |
| cost a little more than the classifieds and certainly get | | | | you can grow your network marketing business on the |
| more clicks.o Now, solo ads are the holy grail of ezine | | | | internet, follow the "Internet MLM Success" link in the |
| marketing. A solo ad goes out alone. That means that | | | | resource box. |