| Marketing includes all kind of advertising, sales and | | | | sales drastically. |
| promotional tools and more. To be successful with | | | | But just how do you get web editors to take any |
| your campaigns, you need to differentiate your | | | | notice of your company? |
| strategies and tools. Here are some great and free | | | | Think about this... |
| ideas: | | | | - Many companies are looking for high value content. |
| Pinpoint Marketingis much different than advertising on | | | | Find them! |
| radio or television, which are known as "interruptive | | | | - To purchase good web content is expensive. Free |
| marketing" techniques. Interruptive marketing is a lot | | | | and good is an option! |
| more cost intensive than pinpoint marketing but less | | | | - Bottom line: companies are willing to trade a free |
| effective because you are attempting to put your | | | | mention on your website for a good article. |
| product out there in front of everybody instead of | | | | This way the content provider gets targeted and free |
| pinpointing those potential customers who want to find | | | | advertising for their product or service, and the |
| out more about you and your business. | | | | company that is posting the article (and your link) can |
| Pinpoint marketing is the process of sending the right | | | | feature content that is informative and valuable to their |
| message at the right time so that it produces secure | | | | members or readers. |
| and actual results. For example, if you are at a ball | | | | Lead Generation |
| game and are eating a bag of popcorn. Just when you | | | | You can get many leads by writing articles. If a |
| take a handful of popcorn a branded drink name | | | | potential customer reads your article and finds it useful, |
| appears on the big screen. Almost for sure your next | | | | he probably will link to your website and you get much |
| (unconscious) desire is to order this drink as it would fit | | | | more free exposure from his own site visitors. |
| well to your popcorn. However, if an advertisement for | | | | People who use the Internet want results that are |
| a new car appears on the screen while you are eating | | | | immediate. They know exactly what they are looking |
| popcorn, you are less likely to be interested since it is | | | | for so your advertising message needs to be |
| not something you unconsciously are looking for at that | | | | appropriate, concise, and to the point. Think about what |
| moment. | | | | kind of people will be accessing the website where |
| Interruptive Marketingis not really targeted to some | | | | you plan to post your article. |
| especially selected prospects because it is not | | | | Swapping Advertising |
| something that you as a consumer are actively looking | | | | Another great way to get your product information out |
| for. The message probably sinks in your mind and | | | | to people is by using links, banner ads, coupons, and |
| maybe you will buy such a product later on. So | | | | swapping articles. In fact, you can trade articles with |
| interruptive marketing is focussed on long term | | | | anyone in your chosen industry that is not in direct |
| branding. People using the Internet however, are usually | | | | competition with you. Extra content on your website |
| looking for a solution to a problem or for additional | | | | will give you more credibility while having your articles |
| information to something they want to know right now. | | | | on other websites will lend your company a position of |
| Therefore interruptive marketing has less effect on this | | | | authority. |
| demand. | | | | Word of Mouth Marketing |
| Day-Part Marketing | | | | The second and most common way that people find |
| The placement and timing of ads on the Internet has | | | | new websites is word of mouth. Search engines are |
| become so important to online marketing that some | | | | the number one way. Word of mouth can be |
| companies, such as Yahoo!, are selling advertisements | | | | generated from message board postings by virtual |
| in "day-part". Day-part is something that has always | | | | strangers or by e-mailing friends. Effective word of |
| been done in television advertising. Day-part marketing | | | | mouth is known as "viral marketing" and is one of the |
| works like this - specifying at which time of the day | | | | biggest success stories on the Internet. |
| certain ads are viewed so that you can effectively | | | | Viral marketing works in much the same way urban |
| target your customers the best possible way and | | | | legends and funny jokes on the Internet work as they |
| when they are actively on the search. | | | | are forwarded all around the world. Viral marketing |
| Embedded Marketing Messages | | | | takes advantage of the socialization needs of society. |
| Today, more people than ever are using the Internet to | | | | No matter how small it starts, effective viral marketing |
| research a product and gather all the information about | | | | can turn an absolutely unknown company into one that |
| how it works or the benefits before they buy. Studies | | | | is known everywhere in the online world. |
| show that users are spending less time on the web | | | | All you need to do is set up an e-mail signature that |
| and that the time they do spend surfing is focused and | | | | includes a marketing message which will be attached |
| deliberate on their actual problem or mood. | | | | to any e-mail that you send out. |
| Many users bookmark their favourite websites so that | | | | Something for Free |
| they can access information fast and easily latter | | | | Everyone wants to get something for free. Word will |
| again. They keep whole files for issues like health, | | | | be spread about the free offer very quickly and bring |
| sports, vacation, adventure, games or any other of | | | | additional traffic to your website. If you cannot give |
| their interests. This is why it is so important for you to | | | | away too much for free, consider to offer a free |
| put your products and services right in front of them | | | | product for the first 20 people who buy another |
| whenever you can. | | | | product from your website. This creates urgency. Just |
| Establish Credibility | | | | be creative with your offer. |
| To be successful in online marketing, it is essential that | | | | Message Boards and Chatrooms |
| you build up credibility with your customers. Since there | | | | Message boards and chat rooms are great places for |
| are so many internet scams, people are wary and | | | | word of mouth and viral marketing to flourish. Just |
| choosy of whom they do business with. If they do not | | | | leave your marketing message in every post you |
| know the website or company, they are even more | | | | make. Be helpful and stay active for some weeks and |
| selective. So it is your first priority job to deliver first | | | | you will see that the forum users will start to trust you. |
| class information, products and expertise to get the | | | | Domain Names |
| desired credibility from your buyers. | | | | One last thing to remember is to pick a domain name |
| One proven way to achieve this credibility is by setting | | | | that is easy to remember, easy to spell, and that |
| up a shopping cart on Yahoo! You will not only have | | | | relates to what you are selling. When people easily find |
| access to the technology of shopping carts you will | | | | your website you need to make sure that your home |
| also find yourself affiliated with a familiar and | | | | page content is dynamic and up to date, so they keep |
| successful online company. This gives customers the | | | | returning. |
| confidence needed to do business with you. | | | | Conclusion |
| When a customer buys something from your online | | | | There are many ways to create successful marketing |
| Yahoo! Store they become more familiar with the | | | | campaigns. However, it is the mix of tactics and tools |
| name of your company and they will more likely buy | | | | which will bring best results. And not to forget that you |
| also from you directly at your website. | | | | need to keep your system active and running every |
| Get your Content to Other Websites | | | | day. Do some forum marketing, add some new |
| Another way to build online credibility fast is to swap | | | | content to your website every week, write articles and |
| content with other well known websites. If you can | | | | try to get back links and ad swaps. Do this for about |
| position an article that includes a link to your website on | | | | six month and you will have a flourishing online |
| another website that is at the top of the field of your | | | | business. Take a free Internet Marketing Crash Course |
| niche, you will increase your chances of credibility and | | | | to learn still more tactics. |