| Marketers are always looking at innovative ways to | | | | T-Mobile, Cincinnati Bell and other major carriers. The |
| market their products. SMS marketing is one of the | | | | message reaches prospective customers within a |
| most effective marketing strategies nowadays. The | | | | minute. Statistics point out that 94% of cell phone |
| success of this form of text marketing is primarily due | | | | users will read a marketing text SMS and 23% |
| to the large number of mobile phone users in the | | | | respond to the SMS text. That is quite a good hit rate. |
| United States. However, before initiating a campaign | | | | Even if only 10% of those become actual customers |
| we need to focus on a few important factors which | | | | the revenue generated for the business can be |
| will ensure that our SMS marketing campaign is | | | | substantial. |
| effective. Sending bulk SMS helps to increase the | | | | The effectiveness of the mobile marketing campaign |
| success rate of the campaign but you need to be | | | | will also depend on the content that is sent out. People |
| doubly sure that you are targeting the campaign | | | | who read the SMS would be excited if something is |
| towards the right audience. The target list that you | | | | interesting. However, it should not sound exaggerated |
| have can include prospects who have visited your | | | | and too hard to believe. A short, poignant message |
| website and registered their details. It can also be | | | | with an offer can get the readers excited and |
| numbers you have gathered from a direct mail | | | | responsive. A SMS campaign should never look like |
| campaign or collected during a seminar. It can also be | | | | SPAM. That kills the entire objective of the campaign. |
| a list of restaurants, realtors and attorneys in your area | | | | The effectiveness of mobile marketing has increased |
| interested in marketing their services. | | | | due to high end mobile devices which have better |
| The high potential of SMS marketing campaign in | | | | features, a moving target audience and a younger |
| disseminating information to a mass population is being | | | | target group of customers. Innovative ideas are driving |
| tapped by businesses, politicians and even local | | | | text marketing and making it more effective. By simply |
| churches. SMS campaigns are also being used to | | | | replying to a text message, customers are getting |
| choose the winners of reality shows and singing | | | | discounts on anything and everything from pizzas to |
| competitions. The popularity of text marketing is | | | | movie tickets. |
| because of lower cost compared to other methods of | | | | So, if you have a business that you plan to take to the |
| marketing, reach and the simplicity to set up the | | | | next level of success you need to try out SMS |
| campaign. SMS marketing software will enable you to | | | | marketing. It is one of the most effective ways to |
| send SMS across all operators. You advertisement | | | | reach out to a focused customer group within a tight |
| can reach customers of AT&T, Verizon, Nextel, | | | | budget. |