| Let’s say you visit a random website. What is the | | | | make if you live in New York or Nebraska? Well, the |
| first question you usually encounter before you are | | | | difference is money. Because Geo-Targeting conceals |
| able to access the site? No! Not the age question… | | | | what we like to call: Geo-Targeted Advertising. |
| Think a little harder, what is the most common | | | | When a company takes the advantages of |
| information websites try to get from you? Think of | | | | geo-targeted advertising, they are able to maximize |
| where you are? That’s right – the question is | | | | their advertising capabilities and reach the right places |
| “where do you live.” For some reason, it seems | | | | and the right potential clientele. People surf the internet |
| that everyone wants to know your continent, your | | | | from all over the world, but let’s focus on American |
| country, your state, your city, street, even your zip | | | | internet users and advertisers. Let’s say that you |
| code. But why? If I want to visit, let’s say Sony, | | | | have a shipping company and it’s the Holidays |
| why do the guys in Japan need to know that I’m | | | | Season. And a smart move would obliviously be |
| American? | | | | buying an ad spot on a greeting cards site. But let’s |
| Well, if you think about it for a second, this location | | | | say that your company ships only in the Mid-West. |
| question is pretty reasonable. Yes, it can be annoying | | | | You don’t need a New Yorker reading your ad |
| but when an international corporate giant like Sony | | | | right? You need people from the area that your |
| asks you where you live, they just want to direct you | | | | business is located in. That’s where geo-targeted |
| to the right website and the right content. Big | | | | advertising kicks in. |
| companies have many different levels of operations in | | | | Just think of the possibilities. We know that internet |
| many different countries and if you live in Germany, | | | | advertising can get pretty expensive, especially if you |
| answering this question will get you to the German | | | | have a local business and you don’t need surfers |
| face of Sony, a different set-up, a different language | | | | from New-Mexico clicking on your ad making you pay |
| and different products. | | | | extra. But with geo-targeted advertising your ad will |
| This process is called Geo-targeting which means that | | | | only show when people enter in the right city or |
| a company is determining your geo location on the | | | | address that is relevant to your business. |
| globe. But sometimes there is more to it. Besides | | | | Want more information? You're in the right place. With |
| understanding your location and directing you to the | | | | more than 30 years of leadership and innovation in all |
| right place, this question holds an important varying | | | | aspects of marketing for the cable television industry, |
| factor. What do we mean? It’s pretty | | | | Wilen Group has leveraged its formidable capabilities |
| understandable when you’re asked if you live in | | | | into an all-in-one marketing powerhouse and now we |
| America or in Europe, but what difference does it | | | | want to help you – the small business owner. |