| Although we are still facing rocky times on the financial | | | | popular sites and it will help you identify a niche for |
| front, saving a quid or ten whilst also building up your | | | | your product. |
| business base makes huge sense. If you have a well | | | | Search engines work by sending their spiders (or |
| established business or even if you have recently | | | | crawlers) trawling through the vast amount of stored |
| started in a new online home business, what are some | | | | information on millions of web pages. Help yours |
| of the free marketing ideas that will help capture a | | | | become visible by offering keywords in your titles and |
| fresh flow of traffic to your website? How can you | | | | first paragraphs. |
| turn new business into cash? | | | | Another free marketing idea is to write a white paper |
| Before any attention can be turned to free marketing, | | | | that your product or service solves. Offering a free |
| it is a good idea to look at what's on offer before they | | | | report (white paper) is a good way to build a list - you |
| even see the product or service. If you want to | | | | can include a call to action by inviting people to enter |
| capture a fresh flow of trafic that will stay interested, | | | | their email details in return for your report. Issuing a |
| make sure your website up to scratch. Does it have | | | | white paper enables you to offer an authoritative guide |
| an attractive landing page and good quality pictures | | | | or report offering information that addresses issues |
| with a professional finish? Nothing is more off-putting | | | | your product or service specifically can solve. They |
| than visiting a website that looks like a 12 year old just | | | | are really helpful in educating customers and help them |
| slung it together. You don't want to lose potential | | | | in the decision making process. |
| business because of a sloppy presentation. | | | | Capture a fresh flow of traffic by using social |
| Having sorted out the presentation, a top free | | | | networking. 'Word of mouse' is an extremely powerful |
| marketing way to capture a fresh flow of traffic to | | | | forum. It can be used to expand business through |
| your website is to be search engine friendly. Is it | | | | making connections with internet communities. One |
| speaking spider language? If you know anything at all | | | | hugely popular site is Facebook. With its massive online |
| about the search engines, you know that they love | | | | following,it has managed to do what no other avenue |
| good quality keywords that solve the problem for | | | | has - connect people from all around the world who |
| what people are looking for right now. Up-to-date | | | | would never have otherwise met. It is well worth |
| keyword research is essential in finding out the newly | | | | investing time to learn this new phenomenon. |