| Ensuring the delivery of your marketing emails is the | | | | recipient’s inbox. ISPs use email filters to check the |
| biggest challenge for any marketer. There are a | | | | subject line of every incoming email. A good subject |
| number of ways through which your free email | | | | line will always entice your subscribers to read the mail. |
| marketing campaign may end up becoming spam. You | | | | A bad one will result in subscribers’ hitting the |
| should try to steer clear of all such factors. How can | | | | delete button or even worse, reporting it as spam. |
| you do that? Well, for starters, make sure you send | | | | Another way to avoid sending spam to your |
| emails to those people with whom you have | | | | customers is to identify terms and phrases associated |
| developed a rapport. Also, you should send emails to | | | | with spam. Some of these terms and phrases include |
| those people who have signed up for the campaign. | | | | words like ‘amazing’, ‘big money’, |
| Always remember, if the recipients of your emails do | | | | ‘free’, ‘cash bonus’, ‘credit’, |
| not know you personally, it is best to let them sign up | | | | ‘million dollars’ and ‘direct cash’. Apart |
| for your emails. It is important to try and convince | | | | from these phrases and terms, you should steer clear |
| people to sign up. If you force them to read your | | | | of some other spam triggers. For instance, avoid |
| emails, then some of them might lodge a spam | | | | writing your content in capitals. In the cyber world, this |
| complaint against you. Do not use your personal email | | | | is called shouting. Do not use currency logos or |
| address for sending out marketing emails in bulk. It may | | | | exclamation marks in your subject lines. They are |
| result in you being labeled a spammer. Always use a | | | | most likely to set off spam filters instantly. |
| reputable mail service and Internet Service Provider | | | | Keep an eye on email that comes into your own |
| (ISP). Doing so will make your campaign look more | | | | mailbox. You will be able to identify spam mail. Over a |
| genuine. However, using a reputed mail service and ISP | | | | period of time, these mails will start appearing in your |
| does not mean that your emails will not reach the | | | | spam folder as well. Make a note of the terms used in |
| spam folders. | | | | these mails. In doing so, you will know the latest spam |
| If the subject of your mail contains words or phrases | | | | terminology. You can also use spam check software |
| normally associated with spam, then your email will end | | | | to test your free email marketing campaign thoroughly, |
| up in the junk or bulk mail folder, instead of your | | | | before sending it to your clients. |